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    • AdvertisingPre-testing, in-market, and post-campaign ad measurement
      • Ad EffectOptimize creative with pre-testing
      • Brand EffectMeasure campaign success in-market
      • Total EffectLink creative, media, & outcomes
      • Brand LiftMeasure brand impact post-campaign
      • AttributionUnderstand campaign ROI
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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
/
Events

Events

The World's
Biggest Events

From Cannes to CES, we’re where the industry conversations happen

MarketCast is Heading to
Cannes Lions 2026

Cannes is Built on Moments. Brands Win When They Move People.

We bring together cultural intelligence, real audience insight, creative and brand performance, and predictive signals for a clear, actionable view of what’s working, what’s not, and how to stay ahead.

Meet the MarketCast Team at Cannes

Lana Busignani

CEO

Paul Shortley

CRO

Kerel Cooper

CMO

Lisette Vitter
Williamson

SVP, MEDIA

Let’s Connect!

Book time with us to understand how your investment is performing across creative, media, and business outcomes.

Our Strategic Offerings

Trend & Cultural Intelligence

to maintain your brand’s competitive edge

Deep Audience Insights

to uncover authentic consumer sentiment

Creative Analysis

to ensure campaign success prior to launch

Brand Impacts

to understand campaign success

Predictive Ad Performance

to optimize campaigns when it still matters

Outcomes Insights

to reveal what truly moves people

Solutions

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  • Entertainment Content
  • Attribution
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About

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  • Who We Are
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