MarketCast Taps Internal Leaders to Shape What’s Next for Brands Looking to Maximize the Impact of their Advertising
CULVER CITY, Calif. – May 1, 2025 – MarketCast, a leading technology and data-enabled market research and analytics firm, announced today that seasoned industry leaders Amy Fenton and Paul Forgue have been appointed Co-Presidents to lead the company into its next chapter. Together, they will focus on accelerating MarketCast’s product innovation and delivering faster, smarter, AI-powered research solutions to clients, including some of the world’s top brands and advertisers.
Fenton, a well-established authority in advertising and brand research, has been instrumental in MarketCast’s transformation since stepping in as Chief Analytics and Operations Officer in 2022. With a track record for execution, Fenton has helped elevate how MarketCast delivers research insights and value to its clients. Prior to MarketCast, she held senior leadership roles at Nielsen, Kantar, and IPSOS, and currently sits on the board of the Advertising Research Foundation (ARF).
For his part, Forgue, who joined MarketCast as Chief Financial Officer in 2024, brings deep financial expertise, operational excellence and a strong track record growing businesses across multiple industries. During his tenure at MarketCast, Forgue has driven efforts to modernize the company’s business intelligence systems, improve operational efficiency, and support the business through a period of transformative growth.
“Amy and Paul bring the ideal mix of technology and advertising expertise, financial acumen, and leadership to guide MarketCast’s next chapter,” said Ahmed Wahla, Partner with Kohlberg, MarketCast’s lead financial investor. “Together, they’ll accelerate our technology roadmap, delivering data-driven solutions that help our clients thrive and win in a rapidly evolving, and often complicated media landscape.”
MarketCast has evolved over the past few years from a boutique custom research firm into a leading technology and data-enabled insights and analytics company. Today, MarketCast provides AI-powered advertising research to more than 80 percent of the top U.S. advertisers. Its Brand Effect platform is the gold standard for measuring ad breakthrough, while its brand research and data science capabilities are trusted by the world’s most influential marketers to guide creative, media, and brand strategy.