Skip to content

Turn sponsorship measurement into proven business outcomes. See How It Works.

MarketCast logo
    • AdvertisingPre-testing, in-market, and post-campaign ad measurement
      • Ad EffectOptimize creative with pre-testing
      • Brand EffectMeasure campaign success in-market
      • Total EffectLink creative, media, & outcomes
      • Brand LiftMeasure brand impact post-campaign
      • AttributionUnderstand campaign ROI
    • BrandNext-generation brand tracking and research
    • Entertainment ContentMovie and series content testing and research
    • SponsorshipEffectiveness of sponsorship investments
    • Research & InsightsWorld-class quantitative and qualitative research
  • Insights
    • Who We AreAnswering today’s marketing challenges
    • AI & TechMoving measurement forward with humans and AI
    • NewsroomPress releases and news about MarketCast
    • EventsOur upcoming events and appearances
    • CareersOpportunities to join the MarketCast team
  • Let’s Talk
    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
/
Paul Forgue
  • Back to About Marketcast
Paul Forgue

Paul Forgue

Chief Financial Officer

Paul brings over 25 years of financial and accounting leadership experience to MarketCast. He has a track record of building and managing high performance teams that drive the financial health of companies in the professional services industry. Paul loves leveraging technology and advanced analytics to support enhanced organizational decision-making and drive bottom-line performance.

As CFO, Paul oversees MarketCast’s finance, accounting, human resources, and legal teams, playing a key role in guiding the company’s financial health and operational integrity. In addition to managing financial performance, he helps foster a strong organizational culture—partnering closely with HR to support talent development and employee engagement. Before joining MarketCast, Paul held leadership roles in the US and Asia at Alvarez & Marsal Private Equity Service Group and started his career at PricewaterhouseCoopers. A Sonoma County local, Paul holds an undergraduate degree from the University of Dallas and an MBA from Rice University.

Solutions

  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Research & Insights
  • Sponsorship
  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Research & Insights
  • Sponsorship

Insights

  • Articles
  • Articles

About

  • Who We Are
  • AI & Tech
  • Newsroom
  • Events
  • Careers
  • Contact Us
  • Brand Book
  • Who We Are
  • AI & Tech
  • Newsroom
  • Events
  • Careers
  • Contact Us
  • Brand Book

Find us on Social

Follow Us On LinkedIn @MarketCast Follow Us On Instagram @marketcastjobs

© MarketCast Inc. 2026. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Notice