Pre-launch ad testing is critical to ensure your ads perform well with audiences when they go live. It helps fine-tune creative, predicts audience responses, and avoids viral controversies that could sink your brand. While most marketers test ads in some form, many fail to connect the dots between their pre-launch...
MarketCast Unveils Hybrid AI and Human-Powered Ad Testing
MarketCast is rewriting the ad testing playbook with the launch of MarketCast Ad Effect Express, an innovative solution that fuses human insight with cutting-edge AI, giving brands the power to predict ad performance faster and more accurately than before. For too long, advertisers have had to choose between deep but...
Summer Olympic Ads: Opening Week Highlights
Check out the ads from the opening week of the 2024 Summer Olympic Games that broke through with audiences using our Brand Ad Appeal metric.
Going for Advertising Gold: MarketCast 2024 Summer Games Reporting
MarketCast's in-depth coverage of the 2024 Summer Olympic Games, capturing top advertising moments and insights from the opening ceremony to the final call.
The Icons of Insurance: Top Ads that Drive Engagement and Memorability
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we've analyzed some top-performing ads in the insurance sector to explore what drives a standout insurance ad.
Auto Ads Gen Z Actually Likes
Using MarketCast’s Brand Effect advertising recall and resonance measurement, we’ve identified and broken down a handful of recent ads and campaigns that are successfully engaging Gen