SUPER BOWL LIX AT A GLANCE
Super Bowl Ad Trends 2025
1 Celebrating Americana
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity and individuality. Lay’s channeled rural charm. Rocket Mortgage reimagined Take Me Home, Country Roads, tapping into the homeownership dream. And Budweiser’s legendary Clydesdales returned, proving some American traditions never fade.
2 No A-Listers, No Problem
While most brands leaned on star power, a few—Dove, Lay’s, the NFL, and Google—proved that powerful storytelling doesn’t need celebrities. Dove empowered young girls in sports, Google’s Pixel AI shined through a dad preparing for a job interview. Taco Bell even turned the absence of celebrities into a clever twist.
3 Call it a Throwback
This year’s brands hit the rewind button, soundtracking ads with ’70s, ’80s, and ’90s classics. Pfizer packed an emotional punch with LL Cool J, Seal sang to actual seals, and Shania Twain hyped Coffee-Mate. Meanwhile, Hellmann’s Mayo brought When Harry Met Sally back to the diner. Nostalgia never looked—or sounded—better.
SUPER BOWL LIX TOP PERFORMERS
Winning Super Bowl Ads 2025
MarketCast Brand Effect is the ultimate Super Bowl ad measurement solution, capturing real-time reactions from more than 19,000 viewers—the largest survey in the game. It goes beyond focus groups and “hot takes,” measuring which ads broke through, which brands stuck the landing, and which spots won over real audiences with lasting impact.
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MarketCast’s Super Bowl LIX Ad Winners
- Ad Breakthrough: Bud Light Brought the Vibes
Bud Light cranked up the nostalgia with a ‘90s-inspired block party starring Post Malone, Shane Gillis, and Peyton Manning. This clever throwback earned the title of Best Ad Breakthrough, scoring 44%—well above the 25% norm. And for the first time in MarketCast Super Bowl history, there’s a three-way tie for second place. Read more.
- Most Liked: Budweiser and Lay's Won Our Hearts
Budweiser delivered all the nostalgia and heart with a young Clydesdale’s big moment, while Lay’s “The Little Farmer” proved that small but mighty steals the show. Both were deeply rooted in American culture, featuring working-class people and familiar settings. Together, they tied for 1st with 78% Ad Likeability. Read more.
- Social Winners: Did Hollywood Win the Internet?
Hollywood stole the Super Bowl’s biggest social moments—Mission: Impossible, Marvel’s Thunderbolts, and Disney’s Lilo & Stitch. Tom Cruise’s pre-game cameo sent Mission: Impossible soaring with 50,000+ posts in 15 minutes—until Thunderbolts took the crown. Read More.
- Ad Messaging: Poppi on the Brain
Two beverage brands dominated the night for ad messaging. Poppi’s “Soda Thoughts” spoke right to audiences, earning first place by effectively communicating the soda brand’s message and product, while runner-up Liquid Death used shock and awe to convey their brand, giving a playful take on ‘drinking on the job.’ Read More.