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Putting Fandom in Focus
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Insights
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Page 8

Insights

MarketCast featured insights
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MarketCast’s latest Sponsor Breakthrough data reveals which official NCAA sponsors stood out most to fans.

Women’s March Madness Sponsors See Bigger Gains

May 13, 2025
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court...
Ford's new "Committed to America" ad resonates with audiences

“American Made” Ads Drive Automotive Impact

May 7, 2025
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to...
Amy Fenton and Paul Forgue have been appointed Co-Presidents of MarketCast

Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast

April 30, 2025
MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize...
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Latest MarketCast State of Fandom Report

MarketCast State of Fandom Report Wave 3

April 29, 2020
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...

Report: Millionaire Rankings by State – Through Year-End 2019

April 20, 2020
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...

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