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Putting Fandom in Focus
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Insights
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Page 7

Insights

Insights
MarketCast featured insights
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Super Bowl LIX’s Most Likeable Ads: Heart Over Hype

February 11, 2025
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no...
Valentine's Day ads that resonated with audiences

Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)

February 6, 2025
Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data...
Most-liked Super Bowl ads over the years

The Super Bowl Ad Likeability Report

February 4, 2025
As we gear up for Super Bowl LIX, we took a look back at how the likeability for...
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Latest MarketCast State of Fandom Report

MarketCast State of Fandom Report Wave 3

April 29, 2020
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...
Millionaire Rankings by State report

Report: Millionaire Rankings by State – Through Year-End 2019

April 20, 2020
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...

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