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Putting Fandom in Focus
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Insights
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Page 7

Insights

Insights
MarketCast featured insights
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Super Bowl LIX Social Winners

February 11, 2025
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and...

Ad Breakthrough: Super Bowl Ads That Actually Resonated

February 11, 2025
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest...

Super Bowl Central

February 11, 2025
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity...
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Sources of joy report 2020

MarketCast Sources of Joy 2020 Report

December 15, 2020
Through social and digital analysis, MarketCast has identified what people are buying and doing to help lift their...
a child playing on a smartphone against a light blue background

MarketCast Kids Report

November 30, 2020
Our MarketCast Kids research study examines how social distancing and stay-at-home living is shaping the way kids (ages...
data science and consumer activity

When Data Science and Traditional Market Research Collide

November 24, 2020
MarketCast combines traditional research that aims to identify consumer opinions and intent with data science that looks to...
marketcast applying game theory for marketing

Applying Game Theory for Marketing Attribution

October 26, 2020
Deductive, now part of MarketCast, uses the Shapley value to aggregate analytics that takes into consideration the combination...
State of Fandom

MarketCast State of Fandom Report Wave 4

May 19, 2020
Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how...
Latest MarketCast State of Fandom Report

MarketCast State of Fandom Report Wave 3

April 29, 2020
In-depth report that analyzes the impact of COVID-19 on media, entertainment and sports fans. The findings identify how...
Millionaire Rankings by State report

Report: Millionaire Rankings by State – Through Year-End 2019

April 20, 2020
The Wealth and Affluent Monitor (W&AM) U.S. Study is able to provide estimates of the number of affluent and HNW...

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