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Research and Marketing Effectiveness Solutions to Build Fandom.

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Pre-launch ad testing and in-market measurement.

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Next generation brand fandom tracking and research.

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Movie and series content testing and research.

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Data-driven advertising outcomes measurement.

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World-class quantitative and qualitative research.
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Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.

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The latest press release and news stories covering MarketCast people, products, and partners.

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Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
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Brand Fandom 2025

Brand Fandom 2025 Top Performers

For the third year in a row, MarketCast’s Brand Fandom study highlights the brands that earn the most love, trust, and loyalty from consumers. This latest round of research evaluated 162 brands across 21 categories, with the Top 50 filtered by Fandom Score, age, and household income.

Brand Fandom is MarketCast’s unique brand equity model, built on three core tenets—Presence, Relevance, and Distinction. It powers our Brand Tracking Plus research solution, giving marketers a clear view into what drives true brand fandom.

Fandom Scores range from 1 to 1,000, with Top 50 brands scoring between 650 and 850. Click to explore detailed data for each brand.