Research Privacy Notice

Last Updated:  September 3, 2021

This Research Privacy Notice applies to the processing of Personal Data in connection with the online and offline surveys (“Surveys”) and focus group activities and research projects where we interview one or more consumers (“Studies”) (collectively, Surveys and Studies are “Research Activities”). deployed by MarketCast LLC, MarketCast UK Ltd. and their affiliates (“MarketCast”, “we”, “us”, or “our”) on behalf of our clients (“Sponsors”).  Our Sponsors’ privacy notices will apply where we provide you notice thereof, such as when we are acting as the processor or service provider of a Sponsor that is the controller of that Research Activities data.  This Research Privacy Notice is supplemental to our MarketCast Privacy Policy. With respect to the Research Activities, in the event of a conflict between our MarketCast Privacy Policy and this Research Privacy Notice, this Research Privacy Notice shall govern.

Participating in any Research Activities is voluntary. If you do not agree with the terms and conditions laid out above, you may choose not to proceed with participating in the Research Activities. If you choose to participate, you can withdraw your consent at any time.

Collection and Use of Personal Data

  • By MarketCast
  • By Sponsors

Sharing of Personal Data

Use of our Sites

Legitimate Interests

Children’s Privacy

Data Retention

Rights of Individuals in the EEA

Rights of Individuals in California

Contact Us

1.  Collection and User of Personal Data

When we use the term “Personal Data,” we mean information that identifies, relates to, describes, references, is capable of being associated with, or could reasonable be linked, directly or indirectly, with a particular person, household or a person’s device. Personal Data does not include de-identified or aggregated data, data available from government records, or information covered by certain sector-specific privacy laws.

(a) By MarketCast

We may conduct Research Activities where we are responsible for the data collection in the first instance, alone or in conjunction with a Sponsor, and are the controller or co-controller of the data. In such cases, we collect several categories of Personal Data through our Research Activities, either when you provide it or when we collect it automatically from your device. We use and share this Personal Data for the purposes described below.

Your Personal Data may be transferred to, stored, and processed in a country other than the one in which it was collected. We may transfer your Personal Data outside the European Economic Area (“EEA”) using Standard Contractual Clauses, which provide safeguards for personal data exported from the EEA. You can request a copy of our Standard Contractual Clauses by contacting us as set forth in the Contact Us section below.

          (a) Data Provided by You

We collect any Personal Data you provide in your Research Activities responses, including:

  • Age and gender;
  • IP address and persistent identifiers;
  • Country of residence;
  • Name and signature;
  • Birth year;
  • Area of employment;
  • Number, age, and gender of children living in your household;
  • Video or audio recordings of you responding;
  • Household income;
  • Education level;
  • Your responses to Research Activities questions, including your reactions to images or video or sound recordings;
  • E-mail address;
  • Phone number;
  • Other Personal Data for which we give you notice at the time of collection.

We use this information to evaluate your responses, prepare analysis and findings, and to report back to the Research Activities Sponsors the details of the Research results.

We may use this information to contact you regarding one or more of your responses, to distribute Research Activities incentives, and to report back to the Research Activities  Sponsors.

The Sponsor is the controller of this data, except that we are a co-controller of IP addresses.

          (b) Information Collected Automatically

For details about the information we collected automatically, please click here. Information collected automatically is never shared with the Sponsor. We act as the co-controller for this data.

          (c) Information Provided By Our Sponsors

In some cases, where we administer Research Activities on behalf of Sponsors that  seek feedback from current and former customers of theirs and provide us with your email address, phone number, or proprietary identifier, Personal Data may be passed back to the Sponsor along with your responses for the Sponsor’s satisfaction or marketing purposes.

          (d) Administrative Information Collected From Third Parties

In some cases, we receive Personal Data from third parties that we contract with to help us administer the Research Activities, such as panel providers that invite their research panel members to participate in our Research Activities.  This includes your IP address, device ID, and location derived from your IP address.  We use this information to evaluate your responses, prepare analysis and findings, and to report back to the Research Activities Sponsors the details of the Research Activities results. This information is never shared with the Sponsor. We act as the data controller of this data.

          (e) Supplemental Information Obtained From Third Parties

In some cases, we may purchase Personal Data from third parties that we contract with to provide additional information about you to the Research Activities Sponsor.  This information may include address, additional demographic information, and consumer preferences. We use this information to evaluate your responses, prepare analysis and findings, and to report back to the Research Activities Sponsors the details of the Research Activities results.

          (f) Sensitive Information

We may process certain sensitive Personal Data to which you have given us consent to process (e.g., your characteristics apparent from your recorded images, which includes racial characteristics apparent from your image).

           (g) Information that is Not Collected

This survey will not voluntarily collect or aim at obtaining special categories of data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.  It is however possible that part of such information will be provided by you or involuntarily inferred by the survey. In addition, this survey will not collect any sensitive personal data such as national identification numbers, account numbers, passwords, and the like.

This survey will be conducted via telephone/ video conference  and recorded.  The purpose of these recordings is firstly to be able to later transcribe the telephone calls or video conference to accurately reflect your response to certain questions or ideas that cannot be gleamed from words alone.  We may also share these recordings with the Sponsor, but with your consent. We will remove as much information as possible in relation to these recordings so that it is no longer possible to directly attribute these responses to you personally, but given the context it will not be possible to anonymise it completely.

As part of this study, we will process your personal data as follows:

(1) As regards to both telephone and video recordings, we may distorted your voice such that the recordings can no longer be traced to you by way of voice recognition methods or transcribe the recordings without identifying the source of the statements; we will however not blur your face as it is important for the survey to be able to see facial expression in addition to body language;

(2) we may pseudonymise all other responses by removing fields that make it possible to relate responses to a specific person without the use of additional information; we will retain the IP address to make the match if necessary but this IP address will under no circumstance be shared with the sponsor;

(3) we will provide raw data files of the pseudonymised responses and copies of the pseudonymised recordings (as set out above in 1) to the Sponsor who will only use them for the above Purpose and no other purpose ; and

(4) we will aggregate the data with responses from other participants, analyze the data for key insights and use the data to publish a report for the Sponsor, who may use the reports for any legitimate business purpose including publication of the findings. The report will not contain any information relating to an identified or identifiable person.

To accomplish this processing, we may transfer your responses to our data processors who assist with data aggregation and pseudonymisation.

2.  Sharing of Personal Data

Your Personal Data collected from Research Activities may be accessed by and shared with:

  • Our MarketCast research teams in the United Kingdom, India and the United States;
  • Affiliated legal entities within our family of companies for purposes and uses that are consistent with this Research Privacy Notice;
  • Third-party service providers who complete transactions or perform services on our behalf, such as for coding, analytics, data storage, and project management;
  • The Research Activities Sponsor on whose behalf we are conducting the research; and
  • Third parties that have been damaged, harmed, or otherwise aggrieved by your breach of any non-disclosure agreement with MarketCast, as authorized by and in compliance with applicable laws.

We may also share your Personal Data to comply with the law, to protect safety, to enforce our legal rights, and in connection with a corporate transaction affecting the financing, sale, reorganization, or transfer of some or all of our assets or company.

You acknowledge that (i) by participating in Research Activities you are directing us to share your Research Activities-related Personal Data with the Research Activities Sponsor; and (ii) as such, the sharing is not a sale of your Personal Data to the Research Activities Sponsor.

3.  Additional Uses of Personal Data

In addition to the uses described above, we may use your Personal Data for the following purposes, which uses may under certain circumstances be based on your consent, may be necessary to fulfill our contractual commitments to you, and are necessary to serve our legitimate business interests:

  • Operating our business, administering the Research Activities, and conducting market research;
  • Contacting you to respond to your requests or inquiries;
  • Preventing, investigating, or providing notice of fraud, unlawful or criminal activity, or unauthorized access to or use of Personal Data, our website, or data systems or to meet legal obligations; and
  • Enforcing our Terms of Use and other agreements.

4.  Legitimate Interests

We rely on several legitimate interests in using and sharing your Personal Data. These interests include:

  • performing market research and to meet our contractual obligations;
  • improving and customizing the Research Activities for our Sponsors;
  • understanding how the Research Activities are being used;
  • obtaining insights into usage patterns of the Research Activities and respondents;
  • exploring ways to grow, administer, develop, and market our business;
  • ensuring the safety, security, and legal compliance of our business and the Research Activities; and
  • enhancing protection against fraud, spam, harassment, intellectual property infringement, crime, and security risks.

5.  Children’s Privacy

It is our general practice not to direct our Research Activities to children. In some cases, our Research Activities may ask questions like whether you have children and the ages of those children. We may then ask you to provide your child’s respond to certain additional questions before you finish participating in the Research Activities.  Such questions are not directed to children and therefore not subject to the U.S. Children’s Online Privacy Protection Act (“COPPA”).

To the extent that we collect Personal Data directly from a child in the U.S. online, the Children’s Privacy Section of our MarketCast Privacy Policy will apply and we will comply COPPA, including without limitation regarding verified parental consent where required. Research Activities directed to children to take themselves will have, if required by applicable law of applicable jurisdictions, a separate children’s privacy notice that is tailored to that Survey’s or Study’s data practices. Participating in Research Activities, and permitting your child to answer questions (directly or through you), is completely voluntary, and we handle all Personal Data collected consistent with this Research Privacy Notice.

If the Research Activities Sponsor is a data controller of the Research Activities data, and the Research Activities questions are directed to children, the Sponsor’s own privacy policy and children’s privacy notice will apply to that Sponsor’s data practices.

If you are a parent or guardian and believe we have collected personal information online from your child under the age of 13 inconsistent with our obligations under COPPA, please contact us at privacy@marketcast.com and we will respond as required by COPPA.  If you have complaints or inquiries regarding our data practices regarding children under other applicable law, please contact us at privacy@marketcast.com and we will respond as required by applicable law.

6.  Data Retention

For information regarding our data retention practices, please click here.

7.  Rights of Individuals in the European Economic Area (“EEA”) and United Kingdom (“UK”) with Regard to MarketCast UK, LLP

Individuals in the EEA and UK can learn more about rights that apply to the processing of their Personal Data controlled by MarketCast UK, LLP here.

Note, where we hold data as a Sponsor’s processor, we will pass data subjects’ rights requests onto the Sponsor to take appropriate action. You can make requests directly to the Sponsor by following the instructions in the Sponsor’s privacy policy provided in connection with the applicable Research Activities.

8.  Rights of Individuals in California

California residents have certain privacy rights detailed in our California Notice here.

9. Contact Us

If you have questions about your rights as a Survey or Study participant, or other concerns about the Survey, Study, or this Research Privacy Notice, you may contact MarketCast by emailing us at privacy@marketcast.com, or mail us a request to ATTN: Privacy Officer, MarketCast LLC, 5900 Wilshire Blvd., Floor 27th, Los Angeles, CA 90036.