We surveyed over 800 fans of the NBA & NHL to find out what social justice topics are most meaningful to them.
Cracking Open the Top Performing Beer Ads for the Summer
Check out the summer's top-performing beer ads, using data from MarketCast's industry-leading Brand Effect measurement platform.
Latest Trends in the Travel Industry Among Gen Z & Millennials
From all-inclusive resorts to food-themed destinations, grab your passport & check out some of this year's latest travel trends.
Five Tips for Writing a Killer Research RFP
Everyone has their own views of the perfect RFP, but we believe these 5 learnings are essential when responding to any RFP.
5 Tips for Creating a Meaningful PRIDE Campaign
Before embarking on a branded PRIDE campaign, check out some of these helpful elements that brands should consider.
New Report: Making Sense of Youth and Identity in Digital Spaces
In our latest report, MarketCast youth and identity research experts share findings that help platforms and brands understand the journey of young people across different types of digital platforms and experiences.
Research on the Road: Our Top 5 Learnings from IIEX 2023
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at the 2023 IIEX North America Conference.
Don’t Call It a Comeback: The Surprising Truth About Movie Release Social Buzz
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters compared to streaming only
The Pulse of the Investing Market During the Current Banking Dilemma
With the recent spotlight on the banking industry, we took a pulse on the affluent marketplace and how secure consumers feel about their banking security.
3 Key Factors to Consider When Advertising During a Tentpole Event
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all brands should keep in mind if they want their ads to win big.