MarketCast Ad Effect Express Levels Up
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting...
Brand Still Wins the Wallet
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
Women’s March Madness Sponsors See Bigger Gains
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court...
“American Made” Ads Drive Automotive Impact
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to...
Best Ads of 2024
Welcome to MarketCast’s Best Ads of 2024, spotlighting the standout Streaming and Linear TV ads that achieved the highest breakthrough and resonance across key advertising categories, as measured...
Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast
MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize...
MarketCast Breaking Ads: March 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data...
Cruise Ads Making Waves
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so...
Do Famous Faces Impact Brand Fandom?
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns...
March Madness 2025: Women’s Tournament Ads That Scored
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to...
March Madness 2025: Ads That Scored
These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to...
How Progressive’s Characters Keep Audiences Hooked
Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor,...
MarketCast’s Insurance Mascot Showdown
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly...
Brands Backing Women’s Sports Win Bigger with Fans
Women’s sports are driving stronger sponsor breakthrough than ever—discover how fans are showing up for the brands that...
Trailer to Ticket: Can AI Predict Box Office?
Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.
Marriott’s Winning NFL Playbook
Discover how Marriott has strengthened its bond with NFL fans and stood out in a crowded sponsorship space.
Super Bowl LIX: Ad Messaging MVPs
When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the...
Super Bowl LIX Social Winners
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and...
Ad Breakthrough: Super Bowl Ads That Actually Resonated
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest...
Super Bowl Central
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity...
Super Bowl LIX’s Most Likeable Ads: Heart Over Hype
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no...
Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)
Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data...
The Super Bowl Ad Likeability Report
As we gear up for Super Bowl LIX, we took a look back at how the likeability for...
Sponsors Continue to Score with U.S. Soccer Fans
Discover how record-breaking viewership for the NWSL in 2024 fueled sponsor awareness for brands like Nike, Amazon, CarMax,...
Super Bowl Ads Deserve Winning Measurement
Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
AI Ads that Hit: Humor Wins, Homework Flops
We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities
No more pages to load