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Putting Fandom in Focus
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Insights

Insights

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MarketCast featured insights
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MarketCast Ad Effect Express Levels Up

March 18, 2025
MarketCast Ad Effect Express, our newly launched ad testing solution, is already evolving with fresh innovations, making ad testing faster and smarter for brands. As one heavy hitting...
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Fandom and drivers of purchase behavior

Brand Still Wins the Wallet

May 20, 2025
According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
MarketCast’s latest Sponsor Breakthrough data reveals which official NCAA sponsors stood out most to fans.

Women’s March Madness Sponsors See Bigger Gains

May 13, 2025
The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court...
Ford's new "Committed to America" ad resonates with audiences

“American Made” Ads Drive Automotive Impact

May 7, 2025
Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to...
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Best Ads of 2024

January 22, 2025
Welcome to MarketCast’s Best Ads of 2024, spotlighting the standout Streaming and Linear TV ads that achieved the highest breakthrough and resonance across key advertising categories, as measured...
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Amy Fenton and Paul Forgue have been appointed Co-Presidents of MarketCast

Industry Veterans Amy Fenton and Paul Forgue Named Co-Presidents of MarketCast

April 30, 2025
MarketCast taps internal leaders Amy Fenton and Paul Forgue to shape what’s next for brands looking to maximize...
Top Breaking ads of March 2025 - MarketCast Brand Effect

MarketCast Breaking Ads: March 2025

April 29, 2025
MarketCast Breaking Ads—a monthly look at the standout ads that broke through with audiences backed by real-time data...
Ad performance of cruise ships Q1 2025

Cruise Ads Making Waves

April 22, 2025
MarketCast Brand Effect reveals the most memorable and engaging cruise ship ads for the spring travel season so...
Do celebrities actually impact brand fandom?

Do Famous Faces Impact Brand Fandom?

April 16, 2025
When it comes to building fandom for brands, does adding a celebrity to your ad and brand campaigns...
Best ads of the NCAA Women's March Madness tournament

March Madness 2025: Women’s Tournament Ads That Scored

April 11, 2025
These are the top ads that broke through during the 2025 NCAA Women's March Madness tournament, according to...
Best ads of the NCAA Men's March Madness tournament

March Madness 2025: Ads That Scored

April 9, 2025
These are the top ads that broke through during the 2025 NCAA Men's March Madness tournament, according to...
Progressive insurance mascot ad performance

How Progressive’s Characters Keep Audiences Hooked

April 2, 2025
Seventeen years ago, Flo redefined insurance marketing, evolving into a cultural icon with her signature white apron, humor,...
In-market ad performance and branding of insurance brand mascots

MarketCast’s Insurance Mascot Showdown

March 27, 2025
Using MarketCast Brand Effect, we analyzed the ad performance of insurance ads to find out which mascots truly...
brand sponsors score with womens sports

Brands Backing Women’s Sports Win Bigger with Fans

March 24, 2025
Women’s sports are driving stronger sponsor breakthrough than ever—discover how fans are showing up for the brands that...
Amplifying Audience Voices with AI

Trailer to Ticket: Can AI Predict Box Office?

March 11, 2025
Discover how MarketCast’s Audience AI enhances speed, efficiency, and accuracy—without compromising authenticity.
Jason Kelce and Marriott NFL sponsor awareness

Marriott’s Winning NFL Playbook

February 26, 2025
Discover how Marriott has strengthened its bond with NFL fans and stood out in a crowded sponsorship space.
Super Bowl LIX Ad Messaging MVPs

Super Bowl LIX: Ad Messaging MVPs

February 14, 2025
When brands spend millions on a Super Bowl ad, making a splash is great—but ensuring audiences remember the...

Super Bowl LIX Social Winners

February 11, 2025
Super Bowl LIX wasn’t just a game—it was a social media battleground. MarketCast tracked real-time social volume and...

Ad Breakthrough: Super Bowl Ads That Actually Resonated

February 11, 2025
Great Super Bowl ads don’t just reach—they resonate. It’s not about being the loudest or having the biggest...

Super Bowl Central

February 11, 2025
Several Super Bowl ads embraced American culture and the spirit of home. Jeep and Harrison Ford celebrated unity...

Super Bowl LIX’s Most Likeable Ads: Heart Over Hype

February 11, 2025
MarketCast’s Super Bowl LIX Most Liked ad rankings proved one thing: heart, storytelling, and Americana ruled the night—no...
Valentine's Day ads that resonated with audiences

Valentine’s Day Ads That Broke Through (But Didn’t Break Hearts)

February 6, 2025
Check out the Valentine's Day campaigns from 2024 that audiences fell in love with using in-market measurement data...
Most-liked Super Bowl ads over the years

The Super Bowl Ad Likeability Report

February 4, 2025
As we gear up for Super Bowl LIX, we took a look back at how the likeability for...

Sponsors Continue to Score with U.S. Soccer Fans

January 15, 2025
Discover how record-breaking viewership for the NWSL in 2024 fueled sponsor awareness for brands like Nike, Amazon, CarMax,...

Super Bowl Ads Deserve Winning Measurement

January 9, 2025
Discover how MarketCast’s Super Bowl LIX Ad Impact Report delivers unparalleled insights into game-day ad performance.
AI in Tech Advertising

AI Ads that Hit: Humor Wins, Homework Flops

December 18, 2024
We’re spotlighting top-performing ads from tech giants showcasing their AI-powered capabilities

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