MARKETCAST
Brand Effect
Your ad ran. But did it actually land?
Brand Effect is the always-on intelligence solution that measures how ads break through and resonate with real audiences across social, online video, and linear TV, so you know what’s working while you can still act on it.
The Scale Behind
Brand Effect Measurement
What Sets
Brand Effect Apart
AI-Powered Insights
Real-World Exposure
Unmatched Competitive Context
Proven to Predict Outcomes
The Brand Effect Difference
Most measurement shows you what happened.
Brand Effect shows you what's happening while you can still do something about it.
Traditional Measurement
Forced Exposure. Delayed Reporting.
- Consultation-dependent
- Static, outdated reports
- Siloed, channel-specific metrics
- Manual analysis and interpretation
- Isolated analytics
Brand Effect
In the Wild. Always On.
- Self-Serve Platform
- Daily Updates
- Unified Score
- AI-Powered Insights
- Competitive Analytics
Ad Breakthrough
& Resonance
Someone seeing your ad and someone remembering it are two very different things.
Brand Effect gives you a precise read on every stage of that journey, from first impression to purchase intent.
Ad Breakthrough
Ad Memorability
Branding
Intent
Cross-Channel
Measurement
Consumers don’t experience your brand one channel at a time. Your measurement shouldn’t either.
Online Video
Digital Radio CTV Rich Media Hybrid Interstitial Display
Social
Online Video Advertising
Linear TV
Standard Ads
Calculating Breakthrough
Impressions don’t tell you if anyone was impressed.
Breakthrough is the defining Brand Effect metric. It’s a precise measure of how your creative is cutting through with real audiences, in real environments, and driving both upper and down-funnel conversions. It’s the number that tells you whether your ad earned attention, or just occupied space.
Competitive Visibility
Knowing how your ads perform is only half the picture. The other half is knowing how your competitors’ ads are performing.
How Brand Effect Works
for Your Team
Benefits for Advertisers
- Optimize ad creative, messaging, media weight, and flighting for cross-channel campaigns
- Know which creative is cutting through and which is wasting spend, before the campaign ends
- Benchmark your creative performance against 150,000+ ads evaluated annually
Benefits for Media and Platforms
- Move beyond impression counts to measure the quality of the overall ad experience
- Give clients the cross-channel performance clarity they can't get anywhere else
- Prove your environment outperforms the competition with data buyers can't ignore.
We know the value of FOX fandoms and the impact our engaged audiences deliver for brands. Through FOX AdStudio and its outcomes-focused FOX Flash Impact Report, we provide solutions that demonstrate the power of our portfolio at scale.
Our properties drive impact far beyond a single transaction, which is why relying solely on traditional demo guarantees like age and sex can undervalue what we offer. By leveraging MarketCast’s Brand Effect, we can go deeper than impressions and reach to tell a more compelling story about the real business outcomes our properties drive.”
- Kym Frank, SVP, Portfolio Research & Data, FOX Advertising
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Good Questions.
Here Are Your Answers.
How do I know if my advertising is actually working?
Most measurement tools tell you how many people your ad reached. Very few tell you whether it broke through, connected to your brand, or moved anyone toward action. If your current measurement stops at delivery, you’re missing the part that actually determines whether your campaign was worth the investment. That’s the gap Brand Effect is built to close.
How does Brand Effect measure ads in real-world environments?
Rather than recruiting panels or simulating ad exposure, Brand Effect measures audiences who have naturally encountered advertising in their normal viewing environments. With 40M consumer responses and 60B ad impressions measured annually, the result is a representative, real-world read on how your ads are actually performing—not how they perform under lab conditions.
What is a Breakthrough score and how do I use it?
Breakthrough is Brand Effect’s defining metric—a precise measure of whether your ad generated strong enough recall to earn a place in your audience’s memory. It tells you if the creative cut through the noise, benchmarked against decades of category norms and 24.3T data points. Use it to identify which ads are earning attention, which need optimization, and how your creative stacks up against the competition.
How is Brand Effect different from traditional ad testing?
Most ad testing relies only on forced exposure, showing ads to recruited panels in controlled environments. That tells you how an ad performs when someone is made to watch it, not how it performs when someone is scrolling, multitasking, or half-watching TV. Brand Effect measures advertising in the wild, capturing real reactions from real audiences in natural viewing environments in addition to controlled environments. The result is a more accurate, more representative signal, and one that’s validated to predict real-world sales outcomes.
Which platforms does Brand Effect measure?
Brand Effect measures advertising across Social, Online Video, and Linear TV—using one consistent methodology across all of them. Online Video includes CTV, Digital, and more, giving you cross-platform visibility without needing to reconcile different methodologies from different vendors.
How do I know if my ads are being attributed to the right brand?
In crowded competitive environments, audiences don’t always connect an ad to the brand that ran it—especially when creative looks and feels similar across competitors. Brand Effect’s Branding metric tracks exactly that, identifying whether audiences are correctly linking your ads to your brand or your competitor’s. It’s one of the most underdiagnosed risks in advertising, and one of Brand Effect’s most distinctive capabilities.
Ready to Learn More?
Drop us a line and a MarketCast representative will be in touch as soon as possible.