MarketCast Brand Effect
MarketCast is transforming a trusted source of ad research and measurement to support the changing way audiences are engaging with media and advertising. By expanding beyond linear TV to support CTV, streaming, and social platforms, MarketCast Brand Effect provides a powerful way to understand if ad creative is breaking through with audiences.
The New Brand Effect
A trusted way to measure advertising just got better. The new MarketCast Brand Effect now delivers next-day advertising resonance scores using real-world media exposure – across media platforms.
Breakthrough
Identifies if ads are breaking through with audiences and generating strong recall with them.
Branding
Measures an ad’s ability to effectively communicate messaging and link audiences to the brand.
Outcomes
Determines if the ad has the potential to drive purchase intent and other conversions.
Measuring the Power of the Ad Environment
MarketCast is expanding its trusted Brand Effect methodology to provide media buyers and sellers a means to understand how content quality and the advertising environment influences advertising performance.
New Resonance Ratings™
Brand Effect Resonance Ratings uses a powerful combination of connected device data and always-on research to isolate how content and platform quality influence advertising performance.
Interoperable Metric
Delivers a modeled score that can be overlayed on top of traditional reach measurement to understand both audience size and the impact of content and platform quality.
A Proven Methodology
Builds upon more than two decades of advertising measurement that is already trusted by the world’s leading brands.
Cross-Platform
MarketCast Brand Effect now measures campaigns and advertising creative across all platforms and media types. From linear and CTV to social and digital advertising, MarketCast Brand Effect has you covered.
Benefits for Advertisers
Brand Effect optimizes cross-platform creative, media buys, and placement for advertisers.
- Reach a fast-growing, highly engaged CTV audience
- Optimize ad creative, messaging, media weight, and flighting for cross-platform campaigns
- Combine recall and resonance to your reach and frequency measurement
Benefits for Media and Platforms
Identifies how content quality and ad environments drive resonance.
- Delivers a powerful single score metric to compare ad resonance across platforms
- Expands measurement beyond counting impressions to focus on the quality of the overall ad experience
- Allows media sellers to differentiate their advertising environment from others