Ad Testing &
Measurement
As media consumption shifts, advertisers are challenged to deliver the right advertising creative to engage and win with audiences who matter most.
MarketCast’s ad testing and measurement solutions work across the whole ad lifecycle, from early concepts and storyboards through in-market ad and cross-media measurement.
Predicting Ad Performance
MarketCast Ad Effect is a powerful ad testing solution that helps you perfect and predict in-market performance before your ads ever take flight.
Predict Audience Response
Predicts an ad’s potential to drive consumer response in-market based on category and cross-category norms.
Identify Creative Impact
Determines if an ad’s brand cues, messaging, and other creative elements work together to drive in-market performance.
Delivers Speed, Depth
Hybrid AI and human survey approach allows advertisers to move fast and go deep as needed.
Measuring In-Market Response
MarketCast Cross Platform Brand Effect is considered the standard for ad resonance measurement, trusted by the biggest brands on the planet to understand if audiences remember your ads, like your ads, and link your ads to your brand.
Measure Cross-Platform
Identify if ads are generating recall and breakthrough with audiences on CTV, Social, Digital and Linear – within hours of ads taking flight.
Calculate Advertising Breakthrough
Measure an ad’s ability to effectively communicate memorable product and brand messages that resonate with core audiences and differentiate from competitors.
Identify Lift Potential
Determine if the ad creative and supporting messaging are likely to drive purchase intent and other preferable consumer outcomes.
Analyzing Campaign Impact
MarketCast Campaign Effect delivers a powerful combination of research and behavioral data to measure how entire campaigns perform across TV, streaming, social, and other digital platforms.
Pinpoint Campaign Success
Uses a proven longitudinal approach to identify how specific ad creative assets are working in isolation and together to drive overall campaign performance.
Measure Multi-Platforms
Measure audience reactions to campaigns across media platforms, including digital and social, to determine which media delivers the most value.
Understand Campaign
Impact on Brands
Dive deep to understand how marketing campaigns are supporting long-term, upper funnel brand health and growth strategies.
The Big
Difference
Trusted Benchmarks
Decades of MarketCast advertising testing and in-market measurement norms for all major advertising categories.
Connected Solutions
Ability to predict pre-flight advertising performance and validate predictions in-flight with in-market measurement.
Advanced AI
Powerful AI models supported by proprietary datasets and a team of data scientists with expertise in media and advertising.
