MarketCast helps the world’s leading studios, streamers, sports leagues and brands fine-tune their advertising assets to deliver maximum impact with fans. Combining deep quantitative research with advanced biometric analysis, MarketCast Campaign Analytics lets marketers test storylines, characters, and visual elements to understand what’s driving engagement and intent, and what’s missing the mark.

Before campaigns ever take off, MarketCast Segmentation Research identifies the audiences that matter most to your products and brand. Our segmentation studies deliver big data and research insights that help define critical fandom segments, identify what connects them, and unlock the marketing themes and positioning that resonates best.

Once campaigns are in-flight, MarketCast helps track, measure and optimize cross-platform media campaigns. Delivered through professional service engagements or via a self-service dashboard, MarketCast Attribution lets clients determine whether their advertising is reaching its intended audience and driving the right outcomes, from sales lift and subscriber acquisition to tune-in.