Latest Report: The Binary and Beyond Youth Study
The MarketCast Youth & Identity team takes a close look at what’s influencing the gender conversation among today’s youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation.
Data Science IdentifiesFan Behaviors
MarketCast analyzes data from millions of connected devices, social media conversations and retail and online sales sources to understand fan actions and behaviors, including what they watch, buy and listen to most.
Research UncoversFan Beliefs
MarketCast quantitative and qualitative research gets into the heads of fans, uncovering why they watch, buy and listen, as well as what motivates them to support specific brands, content, products and platforms.
Together,They BuildFandom
Combined, MarketCast research and data science delivers data and insights to inform business strategies to engage and grow fans, build brands and drive growth.
MarketCast helps the world’s leading studios, streamers, sports leagues and brands fine-tune their advertising assets to deliver maximum impact with fans. Combining deep quantitative research with advanced biometric analysis, MarketCast Campaign Analytics lets marketers test storylines, characters, and visual elements to understand what’s driving engagement and intent, and what’s missing the mark.
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Featured Insights
The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
In its new study—called “Winning the...
