Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Solutions
Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
We tapped the 2022-2023 MarketCast Sponsor Breakthrough study to analyze sponsor performance for brands in the NFL.
We checked in with the movie fanatics and entertainment enthusiasts at MarketCast to uncover what content they dove into this summer, in their own words:
From alcohol-free brews to adaptogenic zero-proof cocktails, check out the rapidly growing "sober-curious" trend among Gen Z & Millennials
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
WHO WE ROLL WITH
Let's talk.
Drop us a line and a MarketCast representative will be in touch as soon as possible.