On Super Bowl Sunday, everyone shows up loud, but only a few brands leave a lasting impression. In a night packed with celebrities, stunts, and spectacle, attention is easy to buy, but memory is not. The real winners aren’t just the most talked about ads they’re the ones audiences actually remember after the confetti settles.
Based on insights from MarketCast Brand Effect’s survey of 19,000+ consumers, these ads rose above the noise and delivered true resonance:
Budweiser – American Icons (:60 | 56%) Budweiser leaned hard into Americana, using familiar cultural cues and emotional storytelling to reinforce its place as a timeless brand woven into the fabric of American life.
Pringles – Pringleleo (:30 | 56%) Humor did the heavy lifting here. With a playful concept and a well-cast celebrity moment, Pringles created a spot that was both entertaining and instantly memorable.
T-Mobile – Tell Me Why (:60 | 56%) By tapping into nostalgia and reimagining it with purpose, T-Mobile used The Backstreet Boys not just for star power, but to clearly reinforce why the brand stands apart from competitors.
MarketCast’s Super Bowl Ad Report goes deeper breaking down which ads resonated most, which brands were loved (or disliked), who actually drove social buzz, and where attention translated into real impact.