Get to know the Brand Effect Pro Intelligence Hub Date: Wednesday, November 19 at 2:00 PM ETSpeaker: Tina DeSarno, Chief IA Officer, MarketCast Brand Effect Pro helps marketers see what’s working and understand the competitive landscape across Linear, Social, and Online Video media channels, with a unified cross-channel score and...
Turning an AI Ad into an Olympic Contender
Microsoft and Google used the world stage of the Paris 2024 Summer Olympics to spotlight their respective AI products, Copilot and Gemini, through emotionally driven TV spots. Using MarketCast’s Ad Effect Express pre-testing platform, we unpacked the creative elements that made these ads shine. Shared Playbook: Emotion, Inspiration, and Audience...