Putting Fandom in Focus
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Ad Testing

Ad Testing

MarketCast
Ad Effect

Launching new ad creative can feel like a leap of faith—will audiences love it, hate it, or even react at all? MarketCast ad testing solutions help you refine your creative and accurately predict its performance before your ads ever go live.

Crush Your
Next Ad Launch

MarketCast Ad Effect solutions deliver a single score to predict an ad’s potential to drive a consumer response, supported by our powerful research diagnostics.

Message Breakthrough

Determines if the ad’s main messages are being communicated to the right audiences.

Branding

Answers whether the ad is a good fit with the brand and if audiences can remember it.

Emotional Resonance

Pinpoints the exact moments where the ad gains or loses the audience’s engagement.

Outcomes

Predicts if the ad can drive audience consideration and motivate them to act.

Powered by Audience AI

Many AI-powered ad testing tools today sacrifice quality for speed by removing humans from the process and targeting overly broad audiences. MarketCast Audience AI™ combines the best of both worlds, delivering fast ad predictions with the accuracy of human insights, focusing on the specific demographics and categories that matter most.

The MarketCast Difference

Human + Machine

We use fresh, people-powered survey data as a foundation to train our Audience AI models to predict human reactions to advertising.

Powerful Norms

Built upon decades of category and cross-category norms, allowing clients to compare their ads versus category competitors and aspirational brands.

An Empirical Model

Structural Equation Modeling identifies how specific creative elements work together to influence audience perceptions.

Eye Tracking + Facial Coding

Not all views are created equal. Our new Facial Coding is paired with Eye Tracking to pinpoint exactly where attention lands—and when it drifts—second by second.

In-Market Connectivity

Advertising predictions can be validated through a direct connection to MarketCast’s in-market advertising measurement.

Fast, Flexible Reporting

A powerful dashboard that displays ad predictive performance with upper and lower funnel learnings, from messaging and brand fandom to down funnel consideration and intent.
MarketCast Unveils Ad Effect Express

Delivering Speed and Depth

A proven ad testing research framework that can move fast and go deep as needed.

Ad Effect
Express

Quick turn copy testing using our innovative Audience AI modeling for speed and efficiency.
  • 24-48-hour turnaround
  • Light Consultation
  • System 1
  • Open Ends
  • Standardized Survey

Ad Effect
Premier

In-depth option for optimizing ad creative with greater customization and consultation.
  • 4-5 day turnaround
  • In-depth consultation
  • System 1
  • Open Ends
  • Customizable Survey