MARKETCAST
Total Effect
We’re changing the game for ad measurement. Are you ready?
Total Effect is MarketCast’s unified intelligence layer that links creative, in-market media performance across Linear, OLV and Social, and business outcomes into a single, continuous measurement loop.
For too long, the ad measurement landscape has been fragmented and overly specialized, failing to connect the dots between creative testing in controlled environments, media measurement in-market, and real-world business impact.
One System
For the first time, marketers, media teams, and insights leaders will share a single source of truth.
Creative
Effectiveness
A model-driven framework quantifies how ads drive outcomes through in-market testing
Behavioral
Outcomes
Identifies key outcome drivers by integrating proprietary data with third-party datasets and predictive modeling
Media
Performance
The industry’s only natural exposure in-market measurement solution, built on 15,000+ daily survey respondents and 20+ years of innovation
Unrivaled Advertising Database
We’ve been collecting the voice of the customer for decades through always-on tracking that provides a continuous, category-wide view of how brands and campaigns perform across the marketplace.
Closing the Loop on Full Funnel Measurement
Total Effect moves across the entire marketing funnel, from awareness to action, providing detailed insight into the creative and media drivers of your ad performance while accurately predicting real-world outcomes.
Unified Measurement,
Delivered at the Speed of AI
Unified Measurement,
Delivered at the Speed of AI
Delivering Value
for Every Key Stakeholder
