Putting Fandom in Focus
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AI Solutions

AI Solutions

Our AI Solutions

At MarketCast, we believe AI should amplify, not replace, the voice of consumers in marketing research. By integrating AI models in our products and across our organization, we are creating new ways to conduct marketing research and transforming how we all work.

Applying AI
Inside and Out

We apply our AI models to Automate time-consuming manual processes, Accelerate research and data collection, and Amplify the voice of consumers in our research and reporting:

MarketCast
Audience AI™

Many of today’s AI-powered research products sacrifice quality for speed by taking humans completely out of the equation. MarketCast Audience AI™ combines the best of both worlds, delivering fresh research with speed and human accuracy.

Elevate Your Insights
with Audience AI™

Our human-powered survey data is used to train our Audience AI™ models, enabling MarketCast to accurately predict how audiences will respond to a wide range of research questions. This innovative approach captures the subtle nuances and diversity of real human opinions while reducing the need for large survey samples.

“Your research company's AI is only as good as its data and the model it's built upon.”

MarketCast Data

MarketCast’s proprietary datasets span decades of our research and feature billions of datapoints covering the worlds of advertising, brands, entertainment, and sports.

Advertising Data

Pre-flight ad creative and in-market advertising measurement data and historic norms for every major ad category and brand.

Brand Fandom Data

Brand Fandom data identifies the core drivers of brand health and long-term customer loyalty for more than 20 brand categories and 100 leading brands.

Entertainment and Sports Data

Entertainment advertising data for major movie genres and franchises and sports sponsorship data for every professional U.S. league and their sponsors.

"The MarketCast Research Platform supports millions of consumer surveys and tens of thousands of ads tested and measured annually, making it transformative for our company and clients."

MarketCast
Research Platform

All MarketCast research is powered by our proprietary Research Platform, which brings together the power of AI, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of insights.

Simplifies Research
Planning

Research survey creation, audience sample management, and data processing are made easier using the Research Platform’s Web-based tools and AI capabilities.

Empowers Research Creativity

The Research Platform empowers our researchers to work faster and more creatively by removing the manual tasks that bog down research and data analysis.

Supercharges
Delivery

Makes research storytelling and data visualization easier by instantly outputting data and audience insights into client dashboards and reports.