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Putting Fandom in Focus
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Jenna Lauer
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MarketCast Head Brand Custom Research Jenna Lauer

Jenna Lauer

Head of Brand and Custom Research

Jenna is responsible for growing MarketCast’s custom research and insights practice, innovating its methodologies, and expanding its team of world-class researchers. With a career spanning qualitative, quantitative, social, and mobile research, as well as agency advertising, Jenna has deep experience managing large research programs and teams. She joins MarketCast from Hall & Partners, an Omnicom research business, where she served as Managing Partner for nearly a decade. While there, she led Hall and Partners’ West Coast (U.S) teams, which counted top consumer brands, video games publishers, and automakers as research clients. Prior to Hall & Partners, she served in a number of executive marketing roles at Farmers Insurance.

Born and raised in Los Angeles, Jenna is a board member for ThinkLA, an advertising, marketing, and media collective that supports the L.A. advertising community.

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