Jenna is responsible for growing MarketCast’s custom research and insights practice, innovating its methodologies, and expanding its team of world-class researchers. With a career spanning qualitative, quantitative, social, and mobile research, as well as agency advertising, Jenna has deep experience managing large research programs and teams. She joins MarketCast from Hall & Partners, an Omnicom research business, where she served as Managing Partner for nearly a decade. While there, she led Hall and Partners’ West Coast (U.S) teams, which counted top consumer brands, video games publishers, and automakers as research clients. Prior to Hall & Partners, she served in a number of executive marketing roles at Farmers Insurance.
Born and raised in Los Angeles, Jenna is a board member for ThinkLA, an advertising, marketing, and media collective that supports the L.A. advertising community.