Skip to content
MarketCast logo
  • Solutions

    Research and Marketing Effectiveness Solutions to Build Fandom.

    Advertising

    Pre-launch ad testing and in-market measurement.

    Brand

    Next generation brand fandom tracking and research.

    Entertainment Content

    Movie and series content testing and research.

    Attribution

    Data-driven advertising outcomes measurement.

    Custom Research

    World-class quantitative and qualitative research.

  • AI & Tech
  • Insights & News
    Insights
    Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.
    News

    The latest press release and news stories covering MarketCast people, products, and partners.

    Syndicated Reports
    Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
  • About
  • Contact
  • Jobs
  • Solutions
    • Advertising
    • Brand
    • Entertainment Content
    • Attribution
    • Custom Research
  • AI & Tech
  • Insights & News
    • Insights
    • News
    • Syndicated Research
  • About
  • Contact
  • Jobs
  • Solutions
    • Advertising
    • Brand
    • Entertainment Content
    • Attribution
    • Custom Research
  • AI & Tech
  • Insights & News
    • Insights
    • News
    • Syndicated Research
  • About
  • Contact
  • Jobs
Putting Fandom in Focus
/
Ben Carlson
  • Back to About Marketcast
MarketCast SVP Ben Carlson

Ben Carlson

SVP & General Manager, Media, Sports, Entertainment

Ben delivers game-changing insights for clients. He advises marketing executives, creates relationships with media and entertainment decision-makers, and helps develop MarketCast’s next generation of products and services. He splits time between Indianapolis and Los Angeles and travels nearly every week to visit clients around the world.

He is forever curious, constantly consuming media and talking to everyone. He’ll listen to a sports business podcast and then read a New Yorker article about tech while calling an entertainment executive to talk about I.P. He loves to connect previously unrelated thoughts in surprising and relevant ways.

Ben was named a Forty Under 40 by Indianapolis Business Journal and is regularly quoted in publications, including Fast Company, The Wall Street Journal, and Wired. He was previously chief strategy officer at advertising agency Bradley and Montgomery, where he led marketing campaigns for Microsoft, JPMorgan Chase, and Viacom.

When not on a plane, Ben loves watching sports, playing music, and going to the movies with his wife, Jess, and kids, Ella and Spencer.

Fandom comes first

Solutions

  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research
  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research

Contact

  • Contact Us
  • Join Our Team
  • Contact Us
  • Join Our Team
Follow Us On LinkedIn @MarketCast Follow Us On Twitter @MarketCastLLC Like Us On Facebook @MarketCastLLC Follow Us On Instagram @marketcastjobs

© MarketCast Inc. 2025. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Policy