As Chief Strategy Officer, Arikan leads MarketCast’s business transformation and strategy, merger and acquisition (M&A) efforts, and integration activities. Prior to his current role, Arikan was President of Insight Strategy Group (ISG), the consumer research and insights business acquired by MarketCast in 2018. Before joining ISG, he held leadership roles at Prophet, a brand and marketing consultancy, and in the Consumer Strategy group at Deloitte Consulting. He started his career in investment banking at Lehman Brothers.
Arikan is a Turkish native and a long-time New Yorker who enjoys a regular dose of international travel. He is a fan of New York City’s diverse cultural offerings from food to the performing arts and has seen over 70 opera performances at the Met.