Amy brings more than two decades of advertising and consumer research experience to MarketCast. In her current role, Amy is responsible for MarketCast’s Ad Solutions organization which includes more than 200 advertising researchers and a portfolio of world-class ad research products, including those from MarketCast’s recent acquisitions.
Prior to joining the company, Amy was the Chief Client Officer for Kantar North America, where she led the client service teams responsible for managing the company’s top brand and advertiser relationships. Before Kantar, Fenton served in research, client service, and marketing leadership roles at Ipsos, and before that, she spent more than two decades at Nielsen on the “Buy” side of its business (now NielsenIQ). A strong supporter of women leaders in research, Fenton began her career at Procter and Gamble.