Amy brings more than two decades of advertising and consumer research experience to MarketCast. As Co-President, Amy is responsible for MarketCast’s entire go-to-market organization, which includes more than 400 researchers and data scientists, as well as our marketing, product, tech, and commercial teams.
Prior to joining the company, Amy was the Chief Client Officer for Kantar North America, where she led the client service teams responsible for managing the company’s top brand and advertiser relationships. Before Kantar, Fenton served in research, client service, and marketing leadership roles at Ipsos, and before that, she spent more than two decades at Nielsen on the “Buy” side of its business (now NielsenIQ). A strong supporter of women leaders in research, Fenton began her career at Procter and Gamble.