Amy brings more than three decades of advertising and consumer research experience to MarketCast. As CEO, Amy will place an emphasis on innovation, infusing AI across the business to enhance speed and efficiency for MarketCast’s clients, and building out best-in-class ad/brand products to deliver real-time, predictive data that drives sales outcomes.
Prior to joining the company, Amy was the Chief Client Officer for Kantar North America, where she led the client service teams responsible for managing the company’s top brand and advertiser relationships. Before Kantar, Fenton served in research, client service, and marketing leadership roles at Ipsos, and before that, she spent more than two decades at Nielsen on the “Buy” side of its business (now NielsenIQ). A strong supporter of women leaders in research, Fenton began her career at Procter and Gamble.