The marketing world is shifting faster than ever. Audiences are fragmented across a sea of platforms, from CTV and linear TV to streaming and social media, making it harder than ever to measure true ad impact. CMOs are under pressure to prove ROI with smaller budgets, demanding faster insights to justify their spend. In this new, creator-driven landscape, traditional brand building is being challenged by platform-native content and grassroots storytelling. This raises a critical question: how can brands build lasting equity while staying culturally relevant in real time?
On October 16 at the ARF Creative Effectiveness Conference in New York City, MarketCast CEO Amy Fenton, who brings more than two decades of advertising and consumer research experience and co-chair of the event, will moderate a discussion that tackles this exact challenge head-on: Amplifying Brands Through Creators: The Bose Playbook.
This discussion features an all-star lineup that brings together the diverse perspectives needed to navigate today’s complex media landscape.
- Jim Mollica, President, Luxury Consumer Audio & CMO, Bose: As Bose’s first global Chief Marketing Officer, Jim specializes in digital transformation and storytelling, with more than 25 years of experience leading marketing for top consumer brands. His expertise is crucial for understanding how a legacy brand like Bose balances traditional creative with the need for grassroots, authentic partnerships.
- Jack Daley, VP, Global Media & Partnerships, Bose: With a proven track record of driving cultural relevance through content-led marketing, Jack leads Bose’s integrated marketing campaigns, media investments, and brand activations. His experience at Under Armour and Viacom makes him an expert on leveraging partnerships with world-class athletes and talent.
- Chris Brickley, NBA Skills Trainer, BlackOps Basketball: As one of the most sought-after NBA skills trainers and a content creator with over 4 million followers on Instagram, Chris blurs the lines between coaching, social media influence, and hoops culture. He’s a perfect example of an authentic voice whose daily training moments have built a global following.
- Alex Koblenz, Founder, 7x Media: Alex’s management company, 7x Media, helps athletes and influencers build and scale their digital presence. His company focuses on creating data-driven, high-impact partnerships that elevate both the talent and the brands they work with.
Featuring both the brand’s marketing leaders and the creator’s team, attendees will hear Bose’s perspective on when to lean into creator collaborations and how those partnerships shape brand relevance, as well as the creator’s own lens on their evolving role in brand building.
Don’t miss this opportunity to get a front-row seat to the future of brand building.