It’s no secret that the Super Bowl is the most-watched television event in the U.S., with the 2022 game capturing an estimated 208 million-plus engaged viewers (roughly two-thirds of the entire U.S. population.) Looking toward Super Bowl LVII, FOX has reported already selling 95% of its ad inventory, including some 30-second spots for a record $7 million. With so much at stake, TV and digital advertisers must ensure their ads are breaking through with audiences and effectively communicating their intended message.
Our Super Bowl LVII reporting measures every angle of ad effectiveness and tracks all national Super Bowl TV ads, from kickoff to the final play.
This in-depth report also includes norms and benchmarks from previous Super Bowl games that provide context to historical performance and gives a complete picture of how each ad stacked up against the competition. The report package also includes a topline “Scorecard” that will be available within three days of the game, including Brand Effect metric rankings and social media data.
To learn how MarketCast’s Super Bowl LVII Report can help you understand the impact of Super Bowl advertising, contact us: