The countdown to Super Bowl LIX has begun, and with only weeks until game day, advertisers are in the final push to fine-tune their Big Game investment (we’re talking $7 million for a 30-second spot.)
With so much at stake, brands need a trusted measurement report tailored to the unique demands of the Super Bowl. MarketCast’s Super Bowl LIX Ad Impact Report delivers unmatched ad measurement that goes beyond the basics:
We measure real Super Bowl viewers, not focus groups or synthetic AI audiences.
The Super Bowl is a live, must-see event, and we tap into that same audience to uncover which ads captured attention, resonated emotionally, and stuck in viewers’ minds.
Nearly 15,000 survey responses vs. competitors’ mere hundreds.
As the most-watched telecast of the year (sometimes of all time), the Super Bowl demands insights on a scale as massive as its audience.
Discover which ads break through and resonate with audiences.
With millions of dollars on the line, we help advertisers understand whether their Big Game investment is driving impact and influencing their funnel.
See how the game’s score shapes ad performance.
Using decades of Super Bowl data, our report delivers unique norms and benchmarks, offering historical context to help brands evaluate their game-day success.
Insights across Linear, CTV, Spanish broadcast, and Social.
Your audience is experiencing the Big Game from their living rooms, in a crowded bar, or streaming from their devices, so our report captures audience feedback across all these platforms, ensuring everyone is included.
Don’t just play the game—win it. Contact us below to learn more about this powerful report, and let’s carry your advertising into the end zone!