With the Big Game heading to the Big Easy and Kendrick Lamar lighting up the halftime show, marketers face more pressure than ever to maximize their Super Bowl investments across Linear, Streaming, and Social.
While other reports focus on audience size and generic focus group feedback, only MarketCast reveals if real Super Bowl viewers remembered your ad, liked it, and linked it back to your brand.
Carry Your Advertising Insights Into the End Zone
MarketCast’s Super Bowl LIX Advertising Performance Report gives you the insights that matter most —Ad Resonance measurement across Linear, CTV, and Social Media. Packed with real-world exposure data and creative diagnostics, this report helps marketers and agencies measure the true impact of their ads and see how well they connected with their target audiences.
Our report offerings include:
- Executive summary with an overview of the advertising performance of every ad during the game, from kick-off to the final play
- Comprehensive ad rankings powered by MarketCast Brand Effect, highlighting Ad Memorability, Brand Linkage, Message Linkage, and Likeability
- In-depth creative insights into the top-performing ads based on years of MarketCast norms and benchmarks from previous Super Bowl games
- Social media analysis and the “buzz” the ads created, including what audiences liked and didn’t like
Don’t fumble your Super Bowl advertising impact – contact us to learn how MarketCast can help maximize your Super Bowl ad strategy: