Gaming is no longer just a boys’ club.
What began as a hobby often associated with young boys sitting on the floor in front of a TV, controllers in hand, has evolved into a global phenomenon and a multi-billion-dollar industry. Yet despite that growth, women gamers remain misunderstood and underrepresented, with their deep engagement across genres, platforms, and communities often overlooked. From a brand perspective, this leaves a significant opportunity untapped and real relevance and revenue on the table.
Our data shows women aren’t just participating, they’re shaping the future of gaming culture and commerce.
In our latest report, we explore what truly defines today’s gamers, from casual players to hardcore enthusiasts, based on an online survey of 1,679 women and girls and 397 men, alongside insights from our gaming industry experts.
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