The countdown to Super Bowl LX is on. On February 8, NBC will broadcast the big game live from Levi’s Stadium in Santa Clara, where the world’s biggest brands will compete for attention, paying a record $8 million for 30 seconds of airtime. When the stakes are this high, advertisers need to know their big game investment is paying off.
MarketCast’s Super Bowl Advertising Performance Report cuts through the noise to reveal which ads truly rose above the rest across Linear, CTV, and Social. Using our industry-standard Brand Effect methodology, we capture real-time feedback from thousands of viewers watching the Big Game from the couch, in packed sports bars, or on their mobile devices.
The report delivers clear resonance metrics and creative diagnostics that show the true impact of every ad, from kickoff to the final play, and how effectively each one connected with target audiences.
The Metrics You Care About, All in One Place
Our Super Bowl Ad Performance Report delivers in-depth advertising insights that help you understand exactly how your ads performed and why.
- Breakthrough: See whether your Super Bowl ads cut through the clutter and generated strong recall.
- Branding: Understand whether viewers grasped your message and whether the creative clearly linked back to your brand.
- Outcomes: Gauge the ad’s potential to drive meaningful actions and conversions.
- Qualitative: Explore open-ended viewer feedback and social media reactions to uncover what resonated most with fans
Turn your Super Bowl LX ads into game-winning plays – let MarketCast help bring your campaign into the end zone: