Introducing the MarketCast Breaking Ads, a monthly look at the standout ads that broke through with audiences on both Linear TV and CTV, backed by real-time data from our Brand Effect measurement solution. Starting with March 2025, check out the ads that outperformed the monthly average and captured audience attention.
MARCH INSIGHTS
- Madness Measured – Spots that tapped into March Madness energy rose to the top—GEICO, Dick’s Sporting Goods, TurboTax—and brought all-star energy, humor, and standout storytelling that resonated with sports fans.
- Products that Pop – Ads that leaned into straightforward narratives and strong product visuals, like Charmin, Arby’s and Chewy, saw above-average performance.
- Leading with Heart – Jersey Mike’s struck a chord by spotlighting its founder’s journey and emphasizing its ongoing commitment to community through the Day of Giving—showing that audiences continue to rally around brands with heart.
Ready for more insights? Check back next month for April’s standout ads. Want to learn how MarketCast Brand Effect measures thousands of ads in real time? Contact us!
