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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Measure What Moves People
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MarketCast & Adweek: Engage CTV Viewers with Killer Creative

MarketCast & Adweek: Engage CTV Viewers with Killer Creative

Webinar Recording: Engage CTV Viewers with Killer Creative
Webinar Recording: Engage CTV Viewers with Killer Creative
  • October 10, 2022

As connected TV is gaining momentum, many questions about audience behaviors remain unanswered. In a recent Adweek Webinar, MarketCast’s Tom Weiss and Megan Daniels, as well as Pre-Meditated Media’s Gerard Broussard, shared exclusive insights focusing on the creative side of CTV.

If you missed it, complete the form below for an instant replay. Find out what creative is working and best practices to keep in mind when developing new content.

Check out the full webinar recording hosted by Adweek. To learn more about MarketCast’s ad solutions offering, contact us!

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