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    Research and Marketing Effectiveness Solutions to Build Fandom.

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    Pre-launch ad testing and in-market measurement.

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    Next generation brand fandom tracking and research.

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    Movie and series content testing and research.

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    Data-driven advertising outcomes measurement.

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    World-class quantitative and qualitative research.

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Putting Fandom in Focus

Entertainment Research

As competition for entertainment content heats up, platforms and studios alike are racing to keep pace with audience demand.

Through our fan-focused research and testing, MarketCast helps the biggest names in entertainment optimize their movies, TV shows, and streaming series for audiences to fall in love with – from early concepts to premieres.
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Early Concept Research

MarketCast offers quick turn concept testing where creators, researchers and marketers can quickly gather fan reactions to early movie and series concepts, long before anyone walks on set.   

entertainment research

Identify Fan Interest

Pinpoint fans who are most committed to your concepts and understand the factors driving their interest.

Compare Performance

Use our standardized testing approach to see how audience attitudes and sentiment stacks up versus similar concepts across genres, talent, and global markets.

Plan Distribution

Determine how, when, and on what media platform your concepts should be distributed once finalized.

Optimizing Creative

Get into the heads of audiences to understand what they think and feel about your first episodes and rough-cut movies — where creative is still open for changes.

marketcast content testing content development

Preview Rough Cuts

Use audience feedback to guide final creative decisions before movies and episodes are locked.

View Real-Time Reactions

Access audience reactions in real-time through MarketCast’s Invoke content testing platform – which allows hundreds of fans to react to early cuts of movies and episodes.

Uncover Marketing Hooks

Identify the most compelling story angles and character arcs to guide marketing strategy and advertising creative.

Screening Finished
Movies and Episodes

Securely test finished, pre-released first episodes and full-length movies where creative is locked and nearly ready for release.

MarketCast content development

Forecast Reactions

Predict how fans and critics are going to react to movie and streaming series, comparing to similar content using MarketCast norms.  

Fine-Tune Marketing

Understand breakout characters, storylines, and key moments that drive the most engagement from fans to help studio marketing teams better showcase the content in promotional materials.

Fuel Future Creative

Provide insights to inform the writer’s room to help steer character development and story arcs for future movie sequels and streaming seasons.

Post-Release
Research

Once released, our powerful mix of qualitative and quantitative research helps marketers understand audience engagement and track sentiment across markets to guide future content development and positioning.

MarketCast qualitative and quantitative research

The Big Difference

World-class entertainment content testing backed by a team of researchers who live and breathe media and entertainment.

Live + Asynchronous

Test with live online audiences and asynchronously, or through intimate in-person sessions.

Need for Speed

Field and finish content testing fast, delivering live insights in real-time and asynchronous research in as little as 48 hours.

Airtight Security

World-class security using proprietary watermarks, identity verification, and social listening to keep your content safe and secure.

MarketCast entertainment content testing

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
Fandom comes first

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