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Putting Fandom in Focus
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About MarketCast

About MarketCast

About MarketCast​

We bring together the power of marketing research, technology, and AI to help brands maximize the impact of their advertising and unlock the power of long-term brand Fandom.

Powered by People, AI & Data

MarketCast believes AI should amplify, not replace, the consumer’s voice in marketing research. By integrating AI models throughout our research process and organization, we’re transforming how researchers work and how research gets done.

All this is supported by our groundbreaking Research Platform, which brings together our AI models, data science, and technology to accelerate the design, delivery, and analysis of our research and the creation of our insights.

Trusted by the Biggest Brands

With a team of over 600 researchers, technologists, and data scientists, along with a powerful portfolio of advertising and brand research solutions, MarketCast has established itself as a Top 10 global marketing research provider.

In fact, more than 80% of the top advertising spenders in the U.S. are MarketCast clients.

Our marketing research helps them find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty.

Our Vision

We are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

marketcast data fusion

Fusing Data Science and Research

Merging the traditionally siloed fields of data science, research, and engineering to intersect what audiences think and feel with how they behave.

marketcast research platform

Transformative
Tech and AI

A groundbreaking Research Platform and powerful AI models transform how we design and deploy research, as well as deliver results with speed and creativity.

marketcast marketing effectiveness

Marketing Research Expertise

A team of over 300 marketing research experts and a powerful portfolio of advertising testing and measurement solutions support our clients’ biggest marketing challenges.

Our Values

Curiosity Makes Us Tick
Celebrate the Wins
Trust is Always Trending
We Roll with Change
Diversity is Our Superpower
MarketCast international market research
Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the products we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
MarketCast data driven research
Whether it’s wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
MarketCast market research company
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
MarketCast agile research company
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
MarketCast inclusive market research
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

Our Values

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curiosity makes us tick

Curiosity Makes Us Tick

Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the products we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

LEARN MORE
marketcast company values

Celebrate the Wins

Whether it’s wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

LEARN MORE
trust is always trending

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

LEARN MORE
we roll with change

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

LEARN MORE
diversity is our superpower

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

LEARN MORE
MarketCast By the Numbers
Researchers
0
Technologists and Data Scientists
0
Consumers Spoken
to Annually
0 M
Ads Tested Annually
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Our Vibe

We are social scientists, data geeks, brand junkies, and movie fanatics. We obsess on audience segments, norms, models and methodologies. This passion transforms client problems into breakthroughs and investments into impact. 

Our Leadership

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Amy Fenton

Co-President

Paul Forgue

Paul Forgue

Co-President

Sanjeev Khodaskar

Sanjeev Khodaskar

Chief Technology Officer

MarketCast Head Brand Custom Research Jenna Lauer

Jenna Lauer

SVP & GM, Financial, Healthcare, Auto, Brands

MarketCast SVP Ben Carlson

Ben Carlson

SVP & General Manager, Media, Sports, Entertainment

Graham Mckenna

Graham McKenna

Chief Marketing Officer

MarketCast Chief Human Resources Officer Regina Johnson

Regina Johnson

Chief Human Resources Officer

MarketCast Chief Strategy Officer Arikan Olguner

Arikan Olguner

Chief Strategy Officer

MarketCast President Campaign Analytics Jeremy Radisich

Jeremy Radisich

President, Campaign Analytics

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
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