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    • AdvertisingPre-testing, in-market, and post-campaign ad measurement
      • Ad EffectOptimize creative with pre-testing
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    • Advertising

      Pre-testing, in-market, and post-campaign ad measurement

      • Ad Effect

        Optimize creative with pre-testing

      • Brand Effect

        Measure campaign success in-market

      • Total Effect

        Link creative, media, & outcomes

      • Brand Lift

        Measure brand impact post-campaign

      • Attribution

        Understand campaign ROI

    • Brand

      Next-generation brand tracking and research

    • Entertainment Content

      Movie and series content testing and research

    • Sponsorship

      Effectiveness of sponsorship investments

    • Research & Insights

      World-class quantitative and qualitative research

  • Insights
    • Who We Are

      Answering today’s marketing challenges

    • AI & Tech

      Moving measurement forward with humans and AI

    • Newsroom

      Press releases and news about MarketCast

    • Events

      Our upcoming events and appearances

    • Careers

      Opportunities to join the MarketCast team

  • Let’s Talk
Putting Fandom in Focus
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International Women’s Day

International Women’s Day

International womens day
  • March 8, 2021

MarketCast Celebrates International Women’s Day

At MarketCast, we believe International Women’s Day is a day to celebrate the contributions of women throughout our organization and the world around us. Women of MarketCast represent more than half of our workforce and are essential to our success. They lead our teams, shape our services, and deliver data science and research that guides critical decisions for the most innovative technology, media and sports businesses on the planet.

As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. That’s why MarketCast has embraced Diversity and Inclusion as an essential core value. And, we have committed to significantly improving gender and racial demographics and achieving gender balance at every level of our organization within the next five years.

We believe by continuing, deepening and expanding our commitment to gender equality, we strengthen our market research and innovation, build better relationships with the communities and clients we serve, and create a culture and workforce that is more engaged and connected.

We #ChoosetoChallenge.

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