We’ve all felt the squeeze: shrinking budgets, rising expectations, and yet the demand is the same: make ads that not only stop the scroll but actually stick. That’s exactly what marketing leaders from across industries will tackle at Advertising Week NY on October 6th during the session Creative that Lasts: Making the Most of Every Impression.
As media costs rise and attention spans shrink, the best creative is the kind that travels across channels, resonates emotionally, and builds lasting connections. At MarketCast, we call this building fandom.
What to expect from the conversation:
- How great campaigns hold attention and engagement beyond the first impression.
- Why investing in creative with staying power delivers more ROI than chasing quick clicks.
- The smart choices behind enduring campaigns, from category-specific insights to media strategy and message consistency.
Guiding the discussion is Tina DeSarno, MarketCast’s Chief Insights & Analytics Officer. With 25 years of experience turning complex data into outcome-driven stories, Tina knows what it takes for creative to break through today and deliver tomorrow. She’ll be joined by industry leaders Stephanie Lancaster, Consumer Strategy Manager at Wendy’s, Edwin Rodrigues, Global Marketing Research Consultant at HP, and Leigh Baker, Managing Director at Six+One.
Together, they’ll dig into what’s working right now across industries and how brands can do more with less while still standing out.
At MarketCast, we’ve seen it firsthand: the campaigns that last are the ones that build emotional resonance and fandom. Fans don’t just remember your ad – they defend it, share it, and keep engaging long after the campaign flight ends.
We’ll see you in New York!
Can’t make the session but want to hear the insights? Reach out – we’d love to connect.