Entertainment Research
Through our fan-focused research and testing, MarketCast helps the biggest names in entertainment optimize their movies, TV shows, and streaming series for audiences to fall in love with – from early concepts to premieres.
Early Concept Research
MarketCast offers quick turn concept testing where creators, researchers and marketers can quickly gather fan reactions to early movie and series concepts, long before anyone walks on set.
Identify Fan Interest
Pinpoint fans who are most committed to your concepts and understand the factors driving their interest.
Compare Performance
Use our standardized testing approach to see how audience attitudes and sentiment stacks up versus similar concepts across genres, talent, and global markets.
Plan Distribution
Determine how, when, and on what media platform your concepts should be distributed once finalized.
Optimizing Creative
Get into the heads of audiences to understand what they think and feel about your first episodes and rough-cut movies — where creative is still open for changes.
Preview Rough Cuts
Use audience feedback to guide final creative decisions before movies and episodes are locked.
View Real-Time Reactions
Access audience reactions in real-time through MarketCast’s Invoke content testing platform – which allows hundreds of fans to react to early cuts of movies and episodes.
Uncover Marketing Hooks
Identify the most compelling story angles and character arcs to guide marketing strategy and advertising creative.
Screening Finished
Movies and Episodes
Securely test finished, pre-released first episodes and full-length movies where creative is locked and nearly ready for release.
Forecast Reactions
Predict how fans and critics are going to react to movie and streaming series, comparing to similar content using MarketCast norms.
Fine-Tune Marketing
Understand breakout characters, storylines, and key moments that drive the most engagement from fans to help studio marketing teams better showcase the content in promotional materials.
Fuel Future Creative
Provide insights to inform the writer’s room to help steer character development and story arcs for future movie sequels and streaming seasons.
Post-Release
Research
Once released, our powerful mix of qualitative and quantitative research helps marketers understand audience engagement and track sentiment across markets to guide future content development and positioning.
The Big Difference
Live + Asynchronous
Test with live online audiences and asynchronously, or through intimate in-person sessions.
Need for Speed
Field and finish content testing fast, delivering live insights in real-time and asynchronous research in as little as 48 hours.
Airtight Security
World-class security using proprietary watermarks, identity verification, and social listening to keep your content safe and secure.
