Fandom Comes First
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys.
At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes. And, we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
A Research and Analytics Team forToday’s Ever-changing Media Landscape.
Big Enough
to support the largest brands and campaigns on the planet
Agile Enough
to tackle unique client challenges with high-touch service
Highly Focused
on media and entertainment, and brands that support them
Delivering
big and small data that is accessible, informative and actionable
Fandom In Focus
Stay in synch with your fanbase as it changes. From analyzing social media conversations in real-time to studying human reactions to new product concepts, we tap into fans’ mindsets so you can market to them more meaningfully.
Equal to Your Fan-verse
However big or small your world of fans, we have the power to connect with them. Our insights have fueled the biggest entertainment marketing campaigns on the planet. And, our benchmarks set the standard from entertainment to sports to other brands.
MarketCast Fandom, By the Numbers. Annually.
2,400
Ads & trailers evaluated
180
IP / franchise studies
1.2B
Digital conversations analyzed
1.5M
Live event experiences analyzed
300
Sports projects for leagues and teams
2,500+
Media, entertainment and
sports studies