Fandom Comes First

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys.

At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes. And, we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

A Research and Analytics Team forToday’s Ever-changing Media Landscape.

Big Enough

to support the largest brands and campaigns on the planet

Agile Enough

to tackle unique client challenges with high-touch service

Highly Focused

on media and entertainment, and brands that support them


big and small data that is accessible, informative and actionable

Fandom In Focus

Stay in synch with your fanbase as it changes. From analyzing social media conversations in real-time to studying human reactions to new product concepts, we tap into fans’ mindsets so you can market to them more meaningfully.

Equal to Your Fan-verse

However big or small your world of fans, we have the power to connect with them. Our insights have fueled the biggest entertainment marketing campaigns on the planet. And, our benchmarks set the standard from entertainment to sports to other brands.

MarketCast Fandom, By the Numbers. Annually.


Ads & trailers evaluated


IP / franchise studies


Digital conversations analyzed


Live event experiences analyzed


Sports projects for leagues and teams


Media, entertainment and
sports studies

The Leadership

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