Typography
Give the insight a voice.
Sanomat makes the title felt. Volte keeps the message clear, concise, and easy to act on.
Measure
what
moves.
Mix the voices properly.
Sanomat Medium is the primary title typeface. Volte Regular, Medium, and Semibold carry corporate materials and copy.
People are the point.
Insight should be easy to find.
Insight should move the work forward.
Make the useful idea unmistakable.
Concise, precise, and brief. If there is too much to read, it will not be read.
Try a hierarchy.
Use the controls to compare a title moment with a compact or copy-led treatment.
What people feel can move what brands do.
Sanomat / Volte / purposeful spacingSpace is part of the message.
Keep line width to a readable measure of about 56 to 76 characters. Give copy room with comfortable line spacing, white space, and considered kerning.
Less is more. Concise, precise, brevity is key.
People feel the difference when insight becomes useful.
Good research turns many signals into one clear direction that moves brands.
Support voices for presentations.
Use the secondary typefaces when a presentation or online communication calls for a familiar system font.
Secondary title typeface
Georgia Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 ? & ! % $ # @
Secondary copy typeface
Century Gothic Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 ? & ! % $ # @
Secondary copy typeface
Century Gothic Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 ? & ! % $ # @