Imagery & Form
Keep the picture human.
Bold, rich visuals bring research to life when they feel authentic, diverse, and connected to the way people actually live.
Find the energy in the real moment.
Photography supports visual storytelling. Look for authentic enthusiasm, good composition, bright color pops, and the diverse communities around us.
Photography do’s
- Choose bold, rich visuals.
- Show people in authentic situations.
- Complement the MarketCast color palette.
- Include the tech people use, from phones to TVs.
- Represent a range of races and genders.
Photography don’ts
- Skip grainy filtered styles.
- Avoid overly staged or corporate scenes.
- Do not over-alter the image.
- Choose expression over exaggerated emotion.
- Leave obvious effects and noise behind.
Thin lines. Clear meaning.
The icon library is clean and light, supporting every occasion without competing with the message.
This hub uses the 11 supplied SVG icon exports shown below: six full-color icons and five white-line variants.
One shape can carry the story.
Our primary shape is simple: a holder with a rounded bottom-left and top-right corner. Use it as a background field or housing for a specific statistic.
Keep rounded corners to a minimum. Use one to three rounded corners on a page.
Research finds answers in unexpected places.
Mist holderMeasure what moves people.
Navy holderClear and concise insights.
Navy holderA grounded connection to client success.
Navy holderPrimary shape: round the bottom-left and top-right. Keep the other holders square.