Logos
One mark. Many surfaces.
Use approved artwork as supplied. The MarketCast Logo lockup brings the icon and wordmark together to keep the identity recognisable.
Choose the right contrast.
MarketCast Blue and Dark Gray lead on white. Blue and White lead on dark backgrounds. Black and white versions support solid fields.
Primary Logo
The MarketCast Logo combines the wordmark with its icon. Use the complete lockup on corporate materials; in most cases, its elements should not be used individually.
Logo Usage
Retain the supplied ® at the lower right of the complete logo and adjust its size if needed when scaling. In the rare case that the MarketCast Logo icon appears alone, retain the supplied TM at the upper right and adjust it if needed when scaling.
Preview the supplied lockup on a simple field. Never add effects, outlines, or a new arrangement.
Use the supplied lockups.
The guide supplies three approved configurations: Primary Horizontal Logo, Primary Vertical Logo, and the MarketCast Logo icon. Select the artwork for the surface, then keep its proportions and clear space intact.
Use the horizontal lockup when the available space gives the wordmark room to breathe.
Use the vertical lockup when the composition needs the mark above the wordmark.
When the icon appears alone, retain the supplied TM in the upper right.
Give it room to work.
Clear space equals one times the height of the symbol on every side of the lockup.
Do not edit the signal.
Always use approved logo art from MarketCast Marketing. Do not attempt to recreate or alter the logo.
Protect the mark.
We take a lot of pride in our logo. Please follow these guidelines to ensure its always looking its best - and to help prevent its loss to the public domain.
Print Trademark Attribution
When using the MarketCast Logo or MarketCast word trademark, they should appear and be attributed with the appropriate Print Trademark Attribution (TA).
MarketCast, the MarketCast Logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries.
Copyright at MarketCast
We display proper, and prominent, copyright notice on our website, blogs and any other content we produce.
©2023. All Rights Reserved. MarketCast, the MarketCast Logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.
Text Trademark Attribution
When using MarketCast text trademarks, use the appropriate trademark designation at its first use, (e.g.) titles, headlines, taglines, paragraph headings, etc. and its first use in text or body copy.
- MarketCast™
- MarketCast, the MarketCast Logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries.
- Brand Effect™
- Brand Effect is either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries.
- MarketCast Brand Tracking+™
- Brand Tracking+ is either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries.
- MarketCast Ad Effect™
- MarketCast Ad Effect, MarketCast, the MarketCast Logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries.
- MarketCast Campaign Effect™
- MarketCast Campaign Effect, MarketCast, the MarketCast Logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries.
Trademark Note: A mark is a company brand, not a product or service itself. As adjectives, marks should not be used as plurals or in the possessive form.