Brand Idea
Brand Idea
Measure What Moves People.
Every brand’s goal is the same, move people.
Our Tagline.
Words matter.
Measure
MarketCast is known for rigor, credibility, and outcomes. Whether it’s surveys, analytics, social intelligence, or audience insights, they all ladder up to one thing: measurement that matters.
Moves
"Move" works two ways—feelings and actions—and so do we. MarketCast brings both together, measuring not just what people do or what they say they feel, but the full picture of how brands create impact.
People
We see audiences as whole humans, not transactions, impressions, or IDs. We look beyond behavior to understand motivation, identity, and passion, because that's how brands build lasting affinity, not just short-term response.
Our Vision
We help brands understand what truly moves people: their passions, preferences, and cultural moments, turning human truth into the clarity brands need to act decisively and drive lasting business impact.
Fusing Data Science and Research
Merging the traditionally siloed fields of data science, research, and engineering to intersect what audiences think and feel with how they behave.
Transformative Tech and AI
A groundbreaking Research Platform and powerful AI models transform how we design and deploy research, as well as deliver results with speed and creativity.
Marketing Research Expertise
A team of over 300 marketing research experts and a powerful portfolio of advertising testing and measurement solutions support our clients’ biggest marketing challenges.
Our North Star.
Measuring the emotional & actionable forces behind every marketing investment.
Ads
Understand the performance of every ad dollar & sponsorship investment.
Brand
Actionable picture on how your brand drives growth & the insights to stay ahead.
Content
Sharpening your campaign to get the right audiences to show up & tune in.
Whether “in the lab” or “in the wild,” we provide the world's biggest advertisers, media players, and content owners unique data-driven insights across the full-funnel of outcomes.
Our Solutions.
Advertising
MarketCast’s ad testing and measurement solutions work across the whole ad lifecycle, from early concepts and storyboards through in-market ad and cross-media measurement.
Ad Effect
Ad testing solutions that help brands refine creative, accurately predict performance, and identify opportunities to optimize.
Brand Effect
Measure ad breakthrough and audience purchase intent across campaigns and media channels in real time.
Total Effect
Connects creative quality, media performance, and business outcomes into one continuous view.
Brand Lift
Advanced data science and audience measurement that connects advertising exposure and full-funnel performance.
Attribution
Measures the direct impact of advertising investments on the bottom line.
Brand
Core brand research, like Brand Trackers, are reimagined through the fusion of traditional survey methodologies with real-time behavioral data.
Sponsorship
Data and insights that help brands maximize the value of their sports and sponsorships across fragmented media, sponsorships, experiential, athletes, and hospitality.
Entertainment
Fan-focused research and testing that helps the biggest names in entertainment optimize their movies, TV shows, and streaming series for audiences to fall in love with, from early concepts to premieres.
Research & Insights
Dives into the heads of fans to understand how they think and feel about a wide range of products and services, from CPG and QSR to Automotive, Technology, and Sports and Entertainment.
Innovative Qualitative
Qualitative research, led by world-class moderators, tailored to industry and research needs.
Robust Quantitative
Expert quantitative researchers who craft research that makes meaning from the most complex topics.
Leading Data Science
130+ data scientists fusing behavioral data with primary research to diagnose the “what” and “why” of brand and product success.
Our Values.
Move the Needle.
We turn insight into action and action into impact, acting with urgency and intention at every level, anticipating what’s needed, executing with discipline, and driving outcomes that are measured and meaningful.
Client Success is Our Scorecard.
We win when our clients win. Delivering scaled, tech-enabled solutions that drive measurable impact and value to build lasting partnerships.
Grow Every Day.
Expertise is earned continuously by investing in our craft, our colleagues, and our company.
Own It.
Take responsibility for outcomes, not just outputs.
Our Boilerplate.
MarketCast measures what moves people. Powered by AI, trained on decades of verified consumer response data, along with proprietary technology, MarketCast is the marketing effectiveness partner for the world's most ambitious brands, connecting emotional resonance to real-world business outcomes across advertising, sponsorships, content, brand health, and advanced analytics. With category-deep expertise spanning sports, entertainment, travel, automotive, and consumer brands, its team of seasoned industry strategists brings unmatched human intelligence to every engagement, turning complex data into decisive action so brands know exactly what's working, why it's working, and what to do next. Headquartered in Los Angeles. To learn more, visit marketcast.com.