Color
Color gives the signal a pulse.
Use the approved palette as a set of distinct worlds, anchored by MarketCast Navy and White.
A palette with range.
Primary tones should appear most frequently. Secondary tones support them with moments of emphasis, energy, and contrast.
- HEX
- #3CB4E5
- RGB
- 60 / 180 / 229
- CMYK
- 65 / 10 / 2 / 0
- HEX
- #0077B6
- RGB
- 0 / 119 / 182
- CMYK
- 87 / 48 / 5 / 0
- HEX
- #031C63
- RGB
- 3 / 28 / 99
- CMYK
- 100 / 95 / 29 / 27
- HEX
- #5E60CE
- RGB
- 94 / 96 / 206
- CMYK
- 72 / 68 / 0 / 0
- HEX
- #662EB4
- RGB
- 102 / 46 / 180
- CMYK
- 74 / 88 / 0 / 0
- HEX
- #461682
- RGB
- 70 / 22 / 130
- CMYK
- 89 / 100 / 12 / 6
- HEX
- #DB0071
- RGB
- 219 / 0 / 113
- CMYK
- 9 / 100 / 26 / 0
- HEX
- #FFC609
- RGB
- 255 / 198 / 9
- CMYK
- 0 / 22 / 99 / 0
- HEX
- #12BDC8
- RGB
- 18 / 189 / 200
- CMYK
- 71 / 0 / 24 / 0
- HEX
- #E4E6EF
- RGB
- 228 / 230 / 239
- CMYK
- 9 / 7 / 2 / 0
Color for presentations and data.
The MarketCast PowerPoint theme color palette uses various shades of blue with accent colors to draw attention to a specific idea and add character.
PowerPoint Theme
These are the eight theme colors supplied for MarketCast presentations.
Theme / Sky
- HEX
- #3CB4E5
- RGB
- 60 / 180 / 229
- CMYK
- 65 / 10 / 2 / 0
Theme / Blue
- HEX
- #0077B6
- RGB
- 0 / 119 / 182
- CMYK
- 87 / 48 / 5 / 0
Theme / Navy
- HEX
- #031C63
- RGB
- 3 / 28 / 99
- CMYK
- 100 / 95 / 29 / 27
Theme / Teal
- HEX
- #12BDC8
- RGB
- 18 / 189 / 200
- CMYK
- 71 / 0 / 24 / 0
Theme / Periwinkle
- HEX
- #5E60CE
- RGB
- 94 / 96 / 206
- CMYK
- 72 / 68 / 0 / 0
Theme / Violet
- HEX
- #662EB4
- RGB
- 102 / 46 / 180
- CMYK
- 74 / 88 / 0 / 0
Theme / Deep violet
- HEX
- #461682
- RGB
- 70 / 22 / 130
- CMYK
- 89 / 100 / 12 / 6
Theme / Mist
- HEX
- #E4E6EF
- RGB
- 228 / 230 / 239
- CMYK
- 9 / 7 / 2 / 0
Charting
To support data visualization in PowerPoints, MarketCast uses a selection of colors that are easy to differentiate while also complementing each other. The MarketCast charting palette allows for a specific data point to be boldly highlighted or work together to professionally represent a larger array of data.
Charting / 01
- HEX
- #FFC609
- RGB
- 255 / 198 / 9
- CMYK
- 0 / 22 / 99 / 0
Charting / 02
- HEX
- #FF7000
- RGB
- 255 / 112 / 0
- CMYK
- 0 / 69 / 100 / 0
Charting / 03
- HEX
- #DB0071
- RGB
- 219 / 0 / 113
- CMYK
- 9 / 100 / 26 / 0
Charting / 04
- HEX
- #83004E
- RGB
- 131 / 0 / 78
- CMYK
- 41 / 100 / 42 / 25
Charting / 05
- HEX
- #78206E
- RGB
- 120 / 32 / 110
- CMYK
- 60 / 100 / 24 / 10
Charting / 06
- HEX
- #0B76A0
- RGB
- 11 / 118 / 160
- CMYK
- 88 / 46 / 21 / 2
Charting / 07
- HEX
- #4FCCDC
- RGB
- 79 / 204 / 220
- CMYK
- 59 / 0 / 16 / 0
Charting / 08
- HEX
- #C1E5F5
- RGB
- 193 / 229 / 245
- CMYK
- 22 / 1 / 2 / 0
Charting / 09
- HEX
- #B4E5A2
- RGB
- 180 / 229 / 162
- CMYK
- 30 / 0 / 47 / 0
Charting / 10
- HEX
- #00820D
- RGB
- 0 / 130 / 13
- CMYK
- 87 / 24 / 100 / 12
Charting / 11
- HEX
- #707070
- RGB
- 112 / 112 / 112
- CMYK
- 57 / 48 / 48 / 15
Charting / 12
- HEX
- #000000
- RGB
- 0 / 0 / 0
- CMYK
- 100 / 100 / 100 / 100
Charting / 13
- HEX
- #F5F5F5
- RGB
- 245 / 245 / 245
- CMYK
- 3 / 2 / 2 / 0
Under/Over
The Under/Over palette is supplied as a red and green pair for presentation states.
Under/Over / Under
- HEX
- #DB0000
- RGB
- 219 / 0 / 0
- CMYK
- 8 / 100 / 100 / 2
Under/Over / Over
- HEX
- #00A100
- RGB
- 0 / 161 / 0
- CMYK
- 83 / 9 / 100 / 1
Color Palette for Presentations
Use these horizontal blends to give presentation layouts a clear starting field while keeping the MarketCast signal consistent.
Build a clear hierarchy.
Use darker blue shades for structure. Bring in one or two accents to draw attention to a specific idea or data point.
Let one data point lead.
Charting colors are selected to differentiate clearly while complementing one another. Reserve vivid accents for meaningful emphasis.
Color should move the eye, not crowd it.
Anchor layouts with Navy and White. Add saturated tones with a clear job, then let the space around them do the rest.
Next: typography