The sports industry’s leading business intelligence provider adds director of marketing partnerships and director of property consulting.

Philadelphia, Pa. — July 30, 2019 — Turnkey Intelligence, a global leader in sports research and strategy, announced the recent hires of Alex Mercer and Johanna Way. Mercer will be based in Turnkey’s Philadelphia office, and Way will be located in Turnkey’s new Los Angeles office. Way’s addition to the Los Angeles sales team will bolster Turnkey’s service to clients in the Western United States.

Alex Mercer and Johanna Way join Turnkey Intelligence

Alex Mercer joins Turnkey as the director of marketing partnerships where he will play a business development and strategic advisory role for the brands team. Prior to joining Turnkey, Mercer worked at SJX Partners and CSM Sport & Entertainment, where he developed strategic partnerships on behalf of leading global sports and entertainment properties, including Feld Entertainment, IRONMAN, The Basketball Tournament, and IndyCar. He is a graduate of the University of Massachusetts Amherst with a bachelor’s degree in sport management.

Johanna Way joins as director of property consulting and will focus on business development and expanding Turnkey’s presence on the West Coast. In her previous role with Nielsen Sports, Way worked with teams, leagues, and rights holders to measure sponsorship performance and optimize their digital and social strategies. Way also held marketing partnership roles with the Los Angeles Chargers and the Seattle Seahawks. A graduate of The University of Sydney, she has a bachelor’s degree in education with a sports management minor.

“We’re excited to bring Alex and Johanna into the Turnkey family,” General Manager Haynes Hendrickson said in a statement. “The addition of Johanna to our Los Angeles team will enable us to better service our property and brand clients on the West Coast. They both bring extensive experience to our staff and will help Turnkey grow and reach new levels.”


About Turnkey Intelligence

Established in 1996, Turnkey Intelligence is a business intelligence company in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Turnkey’s areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimization, customer segmentation, and more. Turnkey launched its London office in January 2019 to serve clients in the European sports industry. Turnkey Intelligence and its sister companies MarketCast, Insight Strategy Group, and Fizziology are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.


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Becky Oliver