Fueling Fandom for the Digital Disruptors
MarketCast helps the world’s biggest streaming companies and tech platforms understand, create and grow fandoms. A unique mix of research and analytics from thousands of fan studies and creative tests is combined with big data science to create powerful insights for next generation media companies.
Inform Development
Access quantitative and qualitative research to make smarter development decisions – from identifying fan segments to greenlighting original series.
Drive Discovery
Optimize the marketing assets that drive fans to discover new movies and series to love – with MarketCast’s analysis of trailers, promos and digital videos.
Understand Engagement
Enable product teams and creators to understand the good, the bad and the ugly about what fans are really thinking – through MarketCast’s analysis of social conversations.
Measuring Streaming Engagement
Pinpoint TV series (both original and library) that are hot and trending with MarketCast’s bi-monthly, syndicated reporting of viewership, evangelism and attribution across the top streaming services.
Forecasting Fandom, from Pilots to Podcasts
Whether it’s a TV pilot with an Oscar®-winning cast or an experimental podcast, MarketCast has the chops to analyze episodic content. We combine traditional pilot testing with modern data science to take the pulse of fans before content is ever released.
MarketCast Fast Focus
As streaming platforms expand and programming schedules become more competitive, it is critical to have the research services that keep pace with the industry’s demand for knowledge. MarketCast Fast Focus offers a fresh approach to TV and movie concept research, positioning studies and post-release analysis. This standardized approach allows studio research and marketing teams to field and finish custom research projects in just seven days at a manageable price point.
MarketCast Fast Focus
As streaming platforms expand and programming schedules become more competitive, it is critical to have the research services that keep pace with the industry’s demand for knowledge. MarketCast Fast Focus offers a fresh approach to TV and movie concept research, positioning studies and post-release analysis. This standardized approach allows studio research and marketing teams to field and finish custom research projects in just seven days at a manageable price point.
Defining the Fate of Your Franchise
The on-going success of a franchise can mean the difference between skyrocketing growth or colossal churn. At MarketCast, we dive deep into characters and storylines with our quantitative pulse-checks and qualitative explorations to help determine whether fans are suffering from franchise fatigue or they have appetites for more.
Streaming & Platform Capabilities that Stand Out
We deliver a range of expertise to understand diverse consumer opinions.
International Expansion
Tap into local knowledge with our team of regional researchers to help expand your services and platforms in key markets.
Competitive Analysis
See how your fan’s attitudes and sentiments stack up against competitive organizations, brands and streaming products.
Sponsorship Strategy
Learn how sponsorships of live venues and events, including sports and music, can drive awareness and subscriber growth.