Putting Fandom First, Second and Third.

Sports leagues, teams and brands now compete for the attention of fans with a wide range of other media & entertainment platforms. As fan choices increase and their interests evolve, only MarketCast provides the research and analytics to connect and engage with the fans of today and tomorrow.

Benchmark Events

Measure the total fan experience on and off the field - with MarketCast’s deep analysis of live sports events.

Track Engagement

Get real-time with sports fans to understand their perceptions about brands, teams and athletes – through MarketCast’s analysis of social media conversations.

Sponsorship Effectiveness

Identify the sponsorships and event activations that connect sponsors with fans and deliver real ROI – with MarketCast Strategy Development.

Amplify the Voice of the Fan with MarketCast FanTrak

From the moment fans purchase tickets to their post-game celebrations, MarketCast FanTrak measures every aspect of the onsite fan experience. Our analysis of fan touchpoints, including parking, security and concessions, creates powerful benchmarks for comparing fan experiences across venues, leagues and teams.

Finding Fans of the Future

As today’s generation of sports fans makes way for the next, MarketCast provides data-driven research and intelligence to identify and convert tomorrow’s future sports fanatics.

Ad Creative that Shoots and Scores!

MarketCast Creative Testing generates deep data analytics to optimize the use of sports thematics and IP in promos and digital videos – driving discovery, tune-in and breakthrough for rightsholders and sponsors.


MarketCast Sports Capabilities that Stand Out

From measuring fan experiences to defining sports sponsorship strategies, MarketCast provides data-driven solutions that span the entire sports business ecosystem

Multi-Market Tracking

Detailed global fan insights identify opportunities for expanding franchises and brands into international markets with opportunities to capture new fans.

Crisis Detection

Always-on social monitoring identifies sudden shifts in conversations to identify trends and detect crisis situations before they break.

Endorsement Matching

Research and analytics tap into perceptions of athletes and brands to identify endorsement partnerships.

We're fanatical about making sports fans.

Let’s talk.

Drop us a line and our resident sports & live events expert will be in touch as soon as possible.

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