1. The biggest sports business story of 2019 will most likely be related to this league, sport or topic…

Sports betting – 49%
Esports – 9%
NFL – 8%
Streaming rights – 7%
NCAA – 6%
Upstart pro football leagues – 6%
Sports TV ratings – 3%
NBA – 3%
NASCAR – 3%
MLB – 2%
MLS – 1%
Soccer – 1%
NHL – 0%
IndyCar – 0%
Fight sports – 0%
Not sure / No response – 2%

2. In 2019, sponsorship revenue from sports betting will make it ___________ sponsorship category in professional sports.

The leading – 2%
A top 5 – 28%
A top 10 – 40%
A top 20 – 24%
An unimportant – 3%
Not sure / No response – 3%

3. Which of these sports will receive the biggest influx of new sponsorship dollars in 2019?

Esports – 40%
NBA – 19%
NFL – 19%
MLS – 8%
MLB – 5%
NHL – 3%
Not sure / No response – 6%

4. At the end of 2019, which of the following esports properties will have attracted larger audiences for their respective competitions?

Overwatch League – 28%
League of Legends – 17%
Not sure / No response – 55%

5. When all of these are completed, which venue would you most like to visit?

New Raiders Stadium in Las Vegas – 38%
New LA Rams/Chargers Stadium – 32%
Chase Center, Golden State Warriors – 22%
New Cincinnati FC Stadium – 2%
Allianz Field, Minnesota United FC – 2%
Fiserv Forum, Milwaukee Bucks – 1%
Not sure / No response – 3%

6. If you were the owner of a professional sports team, where would you choose to build its venue?

In a central, downtown location with limited opportunity for adjacent real estate development – 63%
In a location in the suburbs where there is ample opportunity for adjacent real estate development – 34%
Not sure / No response – 3%

7. Should professional sports teams receive public funding for the construction or renovation of their venues?

Yes – 61%
No – 36%
Not sure / No response – 3%

8. What should be the lifespan of a sports venue?

Less than 10 years – 0%
10-19 years – 9%
20-29 years – 40%
30-39 years – 33%
40-49 years – 6%
50+ years – 11%
Not sure / No response – 1%

9. What is your favorite part of the Super Bowl?

The game – 48%
The social experience – 32%
The commercials – 15%
The food – 3%
Not sure / No response – 2%

10. Hosting the Super Bowl abroad is a…

Good idea – 23%
Bad idea – 75%
Not sure / No response – 2%

11. Which of the following new professional football leagues will be around five years from their respective launch? (Select all that apply)

XFL, led by Vince McMahon – 22%
Alliance of American Football (AAF), led by Charlie Ebersol – 19%
American Flag Football League, led by Jeff Lewis – 18%
Not sure / No response – 43%

12. If you were the Commissioner of an upstart professional football league, which of the following moves would you be most likely to make?

Position the league as an NFL developmental / minor league – 43%
Place franchises in non-NFL cities – 32%
Build rosters with ex-NFL/college stars – 19%
Promote a patriotic brand image – 2%
Not sure / No response – 4%

13. Will the launch of three new professional football leagues stimulate growth in youth football participation rates?

Yes – 18%
No – 74%
Not sure / No response – 8%

One Question on the Lighter Side:

14. Your New Year’s resolutions tend to be related to your…

Personal improvement – 38%
Health – 33%
Career development – 7%
N/A – new year’s resolutions are not my style – 22%
Not sure / No response – 0%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 12%
6 – Very optimistic – 38%
5 – Somewhat optimistic – 33%
4 – Neither optimistic nor pessimistic – 12%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the Sports Business Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.