Kids believe their generation has a much clearer understanding of gender compared with older generations -- with 80% of kids and teens trusting people their age to understand who they are and their gender, including how to articulate and express it.
In its new study—called “Winning the Race for Creator Talent”–MarketCast SVP of tech and games Martin Eichholz zeroed in on collecting “real information and real data" about what creators think, feel, how they envision their jobs, what they care about, what they worry about, and what they expect from platforms they work with.
Adweek Webinar: AB InBev's Kavya Garg joined MarketCast’s Jen Handley and Stephen Lenzen for a lively discussion about how big data is helping reimagine traditional brand research by connecting the dots between what consumers say about brands and how they actually engage with them.
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