Zoë leads MarketCast’s newly created Content Insights practice and is responsible for guiding its future direction, growing and nurturing the team, and elevating MarketCast’s entertainment and media content research and analytics, including the recently acquired Invoke real-time research platform.
Before joining MarketCast, Zoë led the Netflix Content and Marketing Research and Insights practice, growing the team to more than 40 researchers during a period of massive transformation. While there, she was part of Reed Hastings’ senior leadership team and was responsible for delivering consumer research that guided billions of dollars of investments in original series and movies. Prior to joining Netflix, Zoë served as senior vice president of research and strategy for Paramount.
A native of Britain, Zoë is passionate about representing the voice of consumers through research and insights.