Skip to content
MarketCast logo
  • Solutions

    Research and Marketing Effectiveness Solutions to Build Fandom.

    Advertising

    Pre-launch ad testing and in-market measurement.

    Brand

    Next generation brand fandom tracking and research.

    Entertainment Content

    Movie and series content testing and research.

    Attribution

    Data-driven advertising outcomes measurement.

    Custom Research

    World-class quantitative and qualitative research.

  • Insights & News
    Insights
    Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.
    News

    The latest press release and news stories covering MarketCast people, products, and partners.

    Syndicated Reports
    Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
  • About
  • Contact
  • Jobs
  • Solutions
    • Advertising
    • Brand
    • Entertainment Content
    • Attribution
    • Custom Research
  • Insights & News
    • Insights
    • News
    • Syndicated Reports
  • About
  • Contact
  • Jobs
Menu
  • Solutions
    • Advertising
    • Brand
    • Entertainment Content
    • Attribution
    • Custom Research
  • Insights & News
    • Insights
    • News
    • Syndicated Reports
  • About
  • Contact
  • Jobs
Putting Fandom in Focus
/
Zoë Friend
  • Back to About Marketcast
MarketCast Head of Content Insights Zoe Friend

Zoë Friend

Head of Content Insights

Zoë leads MarketCast’s newly created Content Insights practice and is responsible for guiding its future direction, growing and nurturing the team, and elevating MarketCast’s entertainment and media content research and analytics, including the recently acquired Invoke real-time research platform.  

Before joining MarketCast, Zoë led the Netflix Content and Marketing Research and Insights practice, growing the team to more than 40 researchers during a period of massive transformation. While there, she was part of Reed Hastings’ senior leadership team and was responsible for delivering consumer research that guided billions of dollars of investments in original series and movies. Prior to joining Netflix, Zoë served as senior vice president of research and strategy for Paramount. 

A native of Britain, Zoë is passionate about representing the voice of consumers through research and insights.  

Fandom comes first

Solutions

  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research
Menu
  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research

Contact

  • Contact Us
  • Join Our Team
Menu
  • Contact Us
  • Join Our Team
Follow Us On LinkedIn @MarketCast Follow Us On Twitter @MarketCastLLC Like Us On Facebook @MarketCastLLC Follow Us On Instagram @marketcastjobs
© MarketCast Inc. 2023. All Rights Reserved. MarketCast, the MarketCast logo and logotypes are either a registered trademark or a trademark of MarketCast, Inc. in the United States and/or other countries. | Privacy Policy