As Chief Product Officer at MarketCast, Carmen is responsible for building upon MarketCast’s world-class research, insights, and data science foundation to deliver a powerful portfolio of new data-driven, scalable products and services to serve the world’s top media companies, sports leagues, and brands.
Carmen joined MarketCast from NBCUniversal, where she served on its Content Distribution Digital Products team, developing and launching content initiatives and data and analytics tools on the broadcast and streaming sides of the business. Before NBCU, Carmen was at Yahoo! for nearly a decade where she managed teams responsible for creating new products and services to optimize and measure online advertising campaigns.
Born and raised in California, Carmen loves all things outdoors, including hiking and paddle boarding. She lives in Los Angeles with her husband, 2 sons and 3 dogs.